The SWIPES Email

Friday, June 21st, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

WOW. Look how rapidly online dating became the primary way couples meet:

I meet people who don't like using dating apps, but by the math of it, it's almost FOOLISH not to!

By only meeting people in real life you're limiting yourself to people who are within 10 feet of you:

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Whereas an online dating app can expose you to far more of the entire network of eligible singles:

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Wisdom:

I built a newsletter scraper for all the newsletters I want to read, but don't want the email clutter.

It's so fun to read, kind of like old blog feeds!

Sadly I don't think I can openly publish this without getting in trouble (scraping & publishing other people's content is a big no-no).

However Copywriting Course Members can access it here:
​copywritingcourse.com/emails​

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As there's been this gigantic boom in newsletters, the downside is subscribing to many of them clutters the hell out of your inbox!

That's why I built a tool to follow 100+ newsletters without the clutter.

If you have an active Copywriting Course subscription feel free to use it!

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Interesting:

I love the unique layout of this chart about the 10 biggest economies over the last 80 years:

You can easily see the current sizes and pace of change:

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Picture:

I recently bought a sauna which I put in my garage gym:

...and to finalize it I installed some towel hooks and a small shelf for towels and my phone:

My next totally-not-neccessary project will be to make some proper "feet" for the sauna.

It currently overlaps this concrete lip, so to support it when being built I just stacked up some wooden blocks:

I'd like to eventually find a bandsaw to use where I can trim these blocks to look like they were custom made to fit.

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In case you're wondering: I've used the sauna every single say since I bought it! It's amazing for warming up before a workout, and really gets everything nice loose and sweaty before starting.

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Essay:

I used to go to A LOT of conferences. Starting around 2015 I noticed just going for the big speeches was….kinda lame.

You could just look up a fully-edited YouTube version of the founders speech or life story and it was often BETTER than the live version.

Now it seems the main benefit of a conference is the other people attending and networking:

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Maybe this is why I watch and listen to sooooo many podcasts.

20 years ago I had to spend thousands of dollars and a lot of time to hear high level conversations between people like Elon Musk and Lex Fridman, now I can listen to them for free.

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Splurge:

Here's a quick rundown of some of the larger costs I pay to run a digital business:

• ConvertKit for email $7k/yr
• Wistia for video $4k/yr
• WPengine for hosting $5k/yr
• Community + Dev Work $9k/yr
• People $70K/yr

Here's my breakdown of it:

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I use a lot more tools like this, but those are the big ones!

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Have a great Friday!!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

"I recently signed up to CC again and am excited to be back in this community. I've always appreciated the support and feedback from everyone." -DB ​ ​"There are no wasted words in any of the course material. Every sentence is a gem helping me become a better copywriter and marketer!" -DL ​ So good news: The calculator we made in Office Hours 3 months ago is a huge hit, bringing 600+ monthly users now, all from organic traffic! ​-CS ​ "This course is helping me raise my value and my confidence in the workplace. Thank you!" -DB ​ "Your course is as value-packed and engaging as your SWIPES emails! I'm learning so much and enjoying myself every step of the way!" -DS ​ "This course is helping me become a better copywriter and a smarter marketer!" -RD

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