22 times higher chances to grab attention

A research by Nielsen Norman Group found that content above the fold represents 80.3% of the viewing time.

"Above the fold" means "viewable without further action."

The next 100px below the fold are responsible for only 3.5% (22 times less!).

If you put the most resonating information above the fold your chances to grab attention are not simply higher, they are 22 times higher!

Also, researchers discovered that the most viewable part above the fold is the area between 37.5% and 50% from the top.

Source: www.nngroup.com


Cheers,
Charlie Patel ;)



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