Social Media Examiner - Growing your marketing business

 
Today's Guide to the Marketing Jungle from Social Media Examiner...

Presented by 

opusclip-logo

Tomorrow is Color TV Day, Reader... Are black and white television sets even a thing anymore?

In today’s edition:

  • 👂 Today's Tip of the Day is for sound

  • 🌱 🌳 The key to growing your marketing business

  • Instagram carousel videos get music

Want to use sound effects in your audio and video but don’t have the budget for a premium sound library?

Royalty-Free Sound Effects

Freesound.org is a sound library that allows you to use hundreds of sound effects for commercial purposes, all without the need to ask permission, thanks to Creative Commons licensing.

Search for the sound you’re after, click on it, and be sure to check the licensing terms.

Today's tip is inspired by Ben Amos, a featured guest on the Social Media Marketing Podcast.

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How to White-Label Your Marketing Services

Looking for a way to grow your business? If you offer a service other marketers or agencies want you to provide for them, white-labeling your services could be the answer.

White-labeling is when you sell a service, product, or software without putting your brand on it. The provider then sells the service under their own brand while you provide the actual execution. 

For example, let's say an agency specializes in social media management, but a client also needs help with branding. As a white-label provider offering branding services, you provide the service at a wholesale price, which the agency bundles into its own offering and sells to the client under its name.

Choosing the Right Services to White-Label

When deciding which services to white-label, focus on the daily execution pieces that marketing agencies might not want to do themselves. Social media management, SEO, website management, Google ads, and pay-per-click are all great options for white-labeling. These tasks require ongoing work rather than high-level strategy.

For example, many agencies struggle with the daily execution of social media and are looking to outsource it. By offering this as a white-labeled service, you can help these agencies provide a more comprehensive service to their clients.

When you decide which services to white-label, start by exploring your processes and deliverables. Consider how they need to change for white-labeling.

Pricing Your White-Labeled Services

To price your white-labeled services, consider your "retail" price (what you charge clients directly) and your "wholesale" price (what you charge agencies). 

Look at your business costs, including marketing, sales, client interaction, and the actual work.

Keep in mind that when white-labeling, your client interaction cost is reduced or eliminated entirely because the agency handles client-side communications. 

This allows you to charge agencies a lower rate while still making a profit.

Building Trust with Agency Partners

Trust is a huge part of successfully white-labeling your services. 

You want to work with an agency that has similar values to yours and treats its clients the way you would. Have honest conversations upfront about your pricing, processes, and communication expectations. 

Be clear about what you expect from the agency and what they can expect from you.

Managing Quality and Brand Consistency 

To ensure the quality of your work is maintained when white-labeling, have a clear process in place. Use a tool that allows agencies to approve content without being able to make changes themselves. 

If edits are needed, the agency can request them from you directly. This ensures you maintain control over the quality and consistency of the work.

The Impact on Your Business Growth

White-labeling can have a big impact on your agency's revenue and growth. 

Instead of selling to one client at a time, your partner agency can sell to many clients simultaneously.  This can lead to exponential growth for your business.

Today's advice is provided with insights from Jackie Benjamin, a featured guest on the Marketing Agency Show.

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🗞 Music on Instagram Carousel Video: Instagram has introduced a new feature that allows users to add music tracks to their carousel posts, even if the post includes video clips. Previously, users could only add music to carousels containing still images. Source: Social Media Today

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Did You Know?

Dolphins are whales, but not all whales are dolphins. Orcas are the largest whales in the oceanic dolphin family.


Michael Stelzner, Founder and CEO

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