This is what I would do if I had to choose one marketing channel...

This is a question I get all the time: Should I invest in SEO or paid advertising?

Here’s the thing...

One marketing channel isn’t better than the other.

They each accomplish different goals during different stages of the funnel.

• SEO and content marketing are great for increasing visibility and building trust.
• Social media advertising lets you target specific audience segments and increases brand awareness.
• Google Ads can provide an immediate traffic boost and allow for high-intent targeting.

The biggest drawback to paid ads is that they tend to have an expensive learning curve.

We recently asked 13,350 marketers if their paid ads are profitable.

And 78.2% said no.

Only 21.8% were able to make money off paid ads.

So, if you must choose a single channel, I’d say go with SEO.

But ideally, you'll want to leverage all channels along the customer journey.

My team can help you optimize your website and your paid ads to ensure both drive the best results for you. Reach out if you need guidance.

Cheers,

Neil

PS: Already have ads running on Google? Avoid falling in the 21.8% bucket. Use my free Ads Grader to improve your campaign efficiency.​