GrowthHackingIdea - Best growth hack by Grasshopper`s CEO
After 12 years Grasshopper had $30M+ in revenue, over 150,000 customers and was bought by Citrix.
David, CEO of Grasshopper, shared one of his most memorable growth hacking tricks.
One of the guys that was doing A/B testing for them offered to put founder’s photos on the homepage and tell the entrepreneur story, how they started, why, struggles, etc."
They did it and, all of a sudden, conversions increased.
Source: www.groovehq.com
Cheers,Charlie Patel ;)
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