GrowthHackingIdea - Best growth hack by Grasshopper`s CEO

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Today's hack
Grasshopper's conversions increased when they published their entrepreneur story on the homepage.

After 12 years Grasshopper had $30M+ in revenue, over 150,000 customers and was bought by Citrix.

David, CEO of Grasshopper, shared one of his most memorable growth hacking tricks.

One of the guys that was doing A/B testing for them offered to put founder’s photos on the homepage and tell the entrepreneur story, how they started, why, struggles, etc."

They did it and, all of a sudden, conversions increased.

Source: www.groovehq.com


Cheers,
Charlie Patel ;)

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