GrowthHackingIdea - Why it`s not enough to be 10X better
Google Maps was 1000x better than MapQuest when it launched in 2005. Yet in 2 years! Google still hadn’t passed MapQuest in traffic, despite the fact that Google Maps had a link on the Google homepage.
Success came to Google Maps after 3 years!!!, when they came up with an idea to change interface, they added a "lens" to allow users to see a new, better world - they started to display search results on the map.
Your features might be 10x better, but it’s nothing unless you supply your users with a 10x better "lens", interface.
Source: firstround.com
Cheers,Charlie Patel ;)
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