GrowthHackingIdea - How to boost motivation by 75%
In a study, actors were instructed to use one of the following sentences to try to get in front of a line of people waiting to use a Xerox (copy) machine:
#1. “Excuse me, I have 20 pages. May I use the Xerox machine?”
#2. #1 + “because I’m in a rush?”
#3. #1 + “because I have to make copies?”
Results:
75% more times, people let them skip ahead when using sentence #2. Equal results were for #1 & #3.
How about trying to add a meaningful reason to your CTAs and boost conversions by 75%?
Source: www.quicksprout.com
Cheers,Charlie Patel ;)
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