Swipe Files - 📂 Cereal-as-marketing

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Today's newsletter is proudly supported by Videodeck πŸŽ‰

Need someone to make a professional explainer video, launch announcement, or feature tutorial? I'm stoked to partner with Videodeck β€” done-for-you video production with an expert team at an affordable price. There's no better investment you can make in your marketing than in video right now. It's an absolute no-brainer. Mention "Corey" or "Swipe Files" and get 10% off forever.

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Have you ever heard of a startup launching a cereal brand as a marketing stunt?

Well now you have.

That's exactly what Loops did, taking inspiration from Airbnb way back in the day when they were strapped for cash.

They worked with a swag provider called Slingshot to source, design, and fulfill the cereal.

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What's more, they even created custom 3D printed decoder rings as prizes within the cereal boxes.

It made a huge buzz, launching on Product Hunt and getting hundreds of thousands of impressions on Twitter.

Check out the webpage for it here:

​https://loops.so/cereal​

β€”Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

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Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them β€” each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • ​Conversion Factory β€” My product marketing agency on a subscription to help you turn traffic into revenue.
  • ​ReactSquad β€” The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
  • ​xFusion β€” Get trained, reliable, and affordable customer support reps ready to go for your business.
  • ​Sales.co β€” Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
  • ​Videodeck β€” Done-for-you video production with an expert team at an affordable price.
  • ​Dofollow β€” My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
  • ​Embarque β€” Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
  • ​A Team Overseas β€” Proactive VAs for founders who need more than just task-takers.
  • ​Boopos β€” The best way to buy & sell SaaS businesses with founder-friendly financing.
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