3 types of content that are currently outperforming

Unsurprisingly, a lot of tried-and-true marketing channels we rely on have completely flat-lined. 

Google Ads = DOA.

AdRoll = Toast. 

Social = Ghost town. 

But there are a few channels and types of content that are working. And actually, some that are working even better in this environment. We wrote up a list of three types of content that are currently "outperforming."

1. Email content - maybe a no-brainer at this point, but email is the undisputed champion of communicating with your audience right now. (Outperforming.)
   
2. Relevant blogs - Our recent content addressing the COVID environment is killing it. This article alone brought in over 20k visitors in the past month. 
3. Interactive content - We are all looking for entertainment everywhere we can right now, and some clever people are answering the bell. 

Let us know what types of content are working really well for you right now!

Jeff

Brafton Inc. | 2 Oliver Street | 2nd Floor | Boston, MA 02109 +1 617-206-3040