Companies seem determined to make everything a retail media network. How did we get here?

Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here?
July 12, 2024

Companies seem determined to make everything a retail media network. How did we get here?

Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here?

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Ivy Liu
Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here?

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Crypto marketing activity ebbed away in recent years. Hotter markets could see it return.

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When advertisers look beyond demographic and psychographic data, they gain a deeper descriptive and predictive view of their audience. This is especially true when using individual-level transactional data, which is almost always the most predictive of future spending behaviors.

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A new bill called the COPIED Act aims to pass new transparency standards to protect IP and guard against AI-generated misinformation.

Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention.

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To reach gamers outside of video games, brands have moved beyond one-off activations based on specific intellectual properties toward more fully integrated programs that span across all aspects of a creator’s community and fandom.

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As teams feel the squeeze on their budgets and media effectiveness, they’re diversifying revenue drivers and experimenting with new and lower-funnel channels.

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Like with all emerging tech, sorting the useful from the useless, is critical and time-consuming.

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A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.

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A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.

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