Companies seem determined to make everything a retail media network. How did we get here?

July 12, 2024

Companies seem determined to make everything a retail media network. How did we get here?

Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here?

Additional coverage:

Crypto marketing activity ebbed away in recent years. Hotter markets could see it return.
A new bill called the COPIED Act aims to pass new transparency standards to protect IP and guard against AI-generated misinformation.
As brands grow more comfortable in the gaming space, they’re handing the reins over to creators for longer and deeper sponsorships that are inherently integrated with their content and communities.
Every day new tech vendors are popping up in HR professionals’ inboxes, touting how their newest generative AI tools can help them overcome workplace challenges. It’s a lot to keep up with.
Our most-read story this week: How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive

Other things to know about

Enter the Greater Good Awards by August 9 to showcase how you're creating a positive impact. Highlight the difference your company is making in categories including Sustainability, Mental Health and many more.
Brands are developing deep understandings of evolving consumer behaviors to create experiences that genuinely engage audiences. Snapchat and QReal partnered to create an interactive AR environment with purchasable upgrades and realistic avatars. Sponsored by M7 Innovations.
For any brand or agency working on voter-related ad campaigns, testing early and often has become critical for well-performing political campaigns as the heaviest messaging season approaches — and with it, higher prices. Sponsored by Digilant.

LinkedIn is officially rolling out its own AI-campaign tool

Thursday, July 11, 2024

A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.

Cannes Briefing: What to expect out of Cannes Lions 2024

Monday, June 17, 2024

The Cannes Lions Festival's evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year. June 17, 2024 PRESENTED BY What

One week left to save on entries to the Digiday Awards

Friday, June 14, 2024

Have your work viewed by judges from Google, Condé Nast and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Friday, June 14, 2024

Deja vu in ad land. June 14, 2024 PRESENTED BY Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch Advertisers are back at it, trying to get platforms

Overheard at The IAB Tech Lab Summit

Thursday, June 13, 2024

AI speculation helps hope spring eternal while privacy concerns derail the tech investments from some of the industry's largest titans. June 13, 2024 PRESENTED BY Overheard at The IAB Tech Lab