GrowthHackingIdea - The Ben Franklin effect

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Today's hack
The Ben Franklin effect: "Doing a favor for someone will make you like them more.".

A scientist split subjects into 2 different groups and gave everyone some money upfront. But then:

Group #1. He asked for a favour. For them to give the money back.
Group #2. Didn’t ask for money back.

Then they were asked to score how much they liked the scientist.

Results:
Group #1 - gave the highest likability score.
Group #2 - the lowest. (still want to give away something for free? ;) )

The Ben Franklin effect states: "Doing a favor for someone will make you like them more."

Source: youarenotsosmart.com


Cheers,
Charlie Patel ;)

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