GrowthHackingIdea - The Ben Franklin effect
A scientist split subjects into 2 different groups and gave everyone some money upfront. But then:
Group #1. He asked for a favour. For them to give the money back.
Group #2. Didn’t ask for money back.
Then they were asked to score how much they liked the scientist.
Results:
Group #1 - gave the highest likability score.
Group #2 - the lowest. (still want to give away something for free? ;) )
The Ben Franklin effect states: "Doing a favor for someone will make you like them more."
Source: youarenotsosmart.com
Cheers,Charlie Patel ;)
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