3 words increased mobile conversions by 36%

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Today's hack
+36.6% to your conversion rates when using 3 magic words for your mobile ad: “from your phone”.

48 times, these guys ran the same A/B test for different ads. 42 times it yielded a positive change to the conversion rate. The average conversion rate increase, based on the positive examples, was +36.6%. 12 out of 48 times this test more than doubled the conversion rate (100%+ lifts).

These 3 magic words were “from your phone”. Worth trying to use them in your mobile ad.

Source: www.adbasis.com


Cheers,
Charlie Patel ;)

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