3 words increased mobile conversions by 36%
48 times, these guys ran the same A/B test for different ads. 42 times it yielded a positive change to the conversion rate. The average conversion rate increase, based on the positive examples, was +36.6%. 12 out of 48 times this test more than doubled the conversion rate (100%+ lifts).
These 3 magic words were “from your phone”. Worth trying to use them in your mobile ad.
Source: www.adbasis.com
Cheers,Charlie Patel ;)
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