📂 Create a merch brand for your startup swag

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Today's newsletter is proudly supported by Dofollow πŸŽ‰

In an era where content creation is easier than ever, content authority is the key to ranking high and maximizing SEO. And despite what the Threadbois will tell you, backlinks are still king. That's why I'm excited to partner with Dofollow as my go-to recommendation for sourcing high-quality backlinks. Going from the bottom of page 1 to the top can be the difference of thousands of dollars in MRR. And with so many shady SEO practitioners out there, I'm glad to have a trustworthy team I can confidently recommend. Make sure to mention "Corey" or "Swipe Files."

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What do you do when your software company builds a cult-like following?

Create your own brand of course.

It's merch, to the next level.

And it's what Kyle Lacy from Lessonly did with their llama mascot, "Ollie."

The best part is that if you were to see the apparel without knowing it's origins, you would have no idea it was created by a software company.

It's well-designed and has a life of it's own.

β€”Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them β€” each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • ​Conversion Factory β€” My product marketing agency on a subscription to help you turn traffic into revenue.
  • ​ReactSquad β€” The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
  • ​xFusion β€” Get trained, reliable, and affordable customer support reps ready to go for your business.
  • ​Sales.co β€” Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
  • ​Videodeck β€” Done-for-you video production with an expert team at an affordable price.
  • ​Dofollow β€” My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
  • ​Embarque β€” Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
  • ​A Team Overseas β€” Proactive VAs for founders who need more than just task-takers.
  • ​Boopos β€” The best way to buy & sell SaaS businesses with founder-friendly financing.

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📂 Cereal-as-marketing

Thursday, July 11, 2024

​ ​ ​ ​ Today's newsletter is proudly supported by Videodeck 🎉 Need someone to make a professional explainer video, launch announcement, or feature tutorial? I'm stoked to partner with

📂 Airtable reminds you what you're losing before cancelling

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​ ​ ​ ​ Today's newsletter is proudly supported by xFusion 🎉 ​ A few years ago I referred one of my consulting clients, SavvyCal, to xFusion to get help with customer support. And after seeing

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Introducing: The Vanilla Cloneable ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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