It’s Wednesday, July 17, and if you’ve been struggling to figure out the next steps to help you grow your newsletter, I’ve got good news: Today, I’ve got a story — and a free worksheet — to help you figure out how to optimize your newsletter for growth. But first…

It’s simple, but this is still the best newsletter advice I can give…

Google Ad Manager is reportedly going to launch support for newsletters. If so, this would represent a major shakeup in the newsletter ad space…

I’m thrilled with the response so far to the new Inbox Collective job board — 25+ candidates have submitted their information. If you’re looking for a job in the newsletter space, I might be able to help...

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this summer are presented by GetResponse, an email marketing and automation platform with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert your audience. If you’re looking for an ESP with powerful automation and monetization tools, give GetResponse a try.

The Four Newsletter Growth Quadrants

There’s a lot of really good newsletter growth advice out there, but one common thing I hear from readers is that they’re not sure which pieces of advice actually apply to their specific strategy. With so many tactics to try, how can you tell which will work for your newsletter?

Here’s what I can tell you: The fastest-growing newsletters build their lists thanks to a holistic growth strategy. Instead of trying to find a silver bullet, they lean into four proven — and very different — ways to grow:

Owned growth
Earned growth
Algorithmic growth
Paid growth

Today, I want to walk you through each of these four quadrants. I want to show you how a best-in-class newsletter (with 3+ million subscribers!) utilizes all four quadrants to grow. And then I’ll leave you with a worksheet to help you figure out what to do next to grow your list. Build your growth strategy →

GetResponse is an email marketing and automation platform that does all the stuff you’d expect from an ESP — plus a ton of things you wouldn’t. They offer a versatile form and pop-up builder, which you can use to customize calls to action on your website and display them based on 30+ targeting options, including time on site, scroll depth or exit intent. They offer multi-step automations that work not just with email, but also with SMS or desktop/mobile push alerts. For anyone who might be hosting webinars, they’ve got their own webinar tool that you can use to host live or on-demand webinars. Plus: They’ve got tons of built-in features to help you monetize your emails, segment your list, design beautiful emails — and great deliverability, too.

GetResponse is a comprehensive, affordable, and easy-to-use email platform. I think you should give their set of tools a closer look.

*This content has been promoted by our partners*

From my reading list...

ICYMI: Here’s how Isaac Saul built Tangle into a million-dollar newsletter. (Inbox Collective)

Here’s a look at the changes coming to email in iOS18 this fall. Nothing to panic over — but lots you should keep your eye on. (Knak)

I contributed a few thoughts to this guide to 2024’s biggest newsletter design trends. (Kombai)

Why do emails go to spam? Here are a few reasons your newsletter might end up there. (Litmus)

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📬 No. 39 | The four quadrants for growth | Apple Mail changes coming

The Four Newsletter Growth Quadrants

From my reading list...

Older messages

📬 No. 38 | We’re back! | Interview with Tangle’s founder | Newsletter job board

📬 No. 37 | Questions to Help You Build a Better Newsletter

📬 No. 36 | Two newsletters, two languages

📬 No. 35 | Learning how to sell ads in your newsletter

📬 No. 34 | Rules For Running a Great Newsletter

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