Neil Patel - How TikTok can inform your SEO strategy

Nearly 40% of Gen Z prefer using TikTok and Instagram for search over Google, according to Nieman Lab.

And Google is responding by incorporating more videos into its search results – including TikTok posts.

So, it may be time for you to bust out the camera.

But there’s more to the TikTok-Google synergy than increasing your visibility with video content.

We’ve seen TikTok influence search demand for certain products or keywords.

For example, turmeric soap has been a trending topic on TikTok.

Now we’re seeing a spike in searches for “tumeric skin care” on Google (though searchers appear to struggle with the spelling of “turmeric”).

So, how can you leverage TikTok to inform your SEO strategy?

1. Observe real-time engagement and content trends on the platform.
2. Use the TikTok keyword research tool to find trending topics.
3. If you spot trends that could be applicable to your business, create content around them.

TikTok isn’t going anywhere for a while, so make the most out of this platform while you still can.

​Reach out to my team if you need guidance.

Cheers,

Neil

PS: Keyword insights can come from unexpected places. Another good source is my Google Ads Grader tool. We just added a new feature that allows you to check out your competitors’ campaigns. Try it, it’s free!

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