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Can AI write thought leadership content?

5 prompts
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I’m making the case for what AI can and can’t write.
To do that, I’m dividing content into two groups:

  • Commodity content (humans shouldn’t write)
  • Thought leadership (AI cannot write)

Some content is simply descriptive summaries and often needs to be produced at scale. People shouldn’t write this kind of content. It is a waste of time and talent.

Some content comes from personal experience and shares insights through real-life stories. AI can’t write this kind of content. Because AI has had no human experiences.
But every content marketer knows that content development isn’t just writing. It involves topic research, keyword research, multiple drafts, image creation, gathering contributions from influencers, on-page SEO review, editing, internal linking, content management, and content promotion.

There are AI use cases all over the place.

So in this article, we share prompts for researching thought leadership topics. They are some of the most interesting and useful prompts we’ve ever written.

Yes please. Show me these thought leadership prompts →
 
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On June 4th at 5pm CT we're setting the slides aside and going LIVE with real-time website reviews and discussion. Plus, Andy will be sharing a bonus AI prompt for auditing B2B service pages. ✨

If you'd like to submit your site for review, click reply and I'll add you to the list.

 
 
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