X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition

X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition

Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views and 49 million posts, according to X.

Additional coverage:

• This week’s Digiday+ Future of TV Briefing looks at CBS News & Stations’ creation of a virtual studio system that it is expanding across its local TV stations as well as to streaming.
• The path to third party cookie extinction might have taken a surprising turn last week, but advertisers are still pursuing cookie-less experiments in targeting audiences. A recent — and unusual — approach to audience targeting from Toyota is one example.
• While it may seem like augmented and virtual reality interest has faded into the background as artificial intelligence takes over, experts say AI can actually enhance those efforts in terms of personalization and measurement.
• The idea of growth as a service sounds a bit obvious, but there’s an agency pursuing it as a mission of sorts — connecting all sales and marketing aspects of clients to deliver them cohesive results across the board.
• Artificial intelligence search engine Perplexity maintains that its use of publishers' articles falls within the “fair use” doctrine of copyright law, the hope is that its new Publisher Program will get the artificial intelligence company back in the media's good graces.