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It’s Fall of Empires month, Reader! Are YOU thinking about the Roman Empire?

In today’s edition:

• 💬 Today's Tip of the Day is for LinkedIn

• ⏱️ Create quality clips and posts in less time

• LinkedIn launches verification badges for Company Pages

• 🗞️ Additional industry news from Google and Reddit

Want to improve the quality of engagement on your LinkedIn posts? As you bring your LinkedIn story to a close, it's essential to consider how you can maximize its impact and encourage meaningful engagement with your audience.

By ending your post with a clear lesson and an invitation to engage, you're more likely to start meaningful conversations and build stronger connections on LinkedIn.

3 Calls to Action for LinkedIn Posts

• Ask a question related to your story: "Have you ever faced a similar challenge? How did you handle it?"

• Invite readers to share their experiences: "Tell me about a time when you turned rejection into an opportunity."

• Request feedback: "What do you think about this approach? I'd love to hear your thoughts."

• Encourage private responses: For sensitive topics, consider inviting people to send you a private message instead of commenting publicly. This can encourage more honest and personal responses. "If this story resonates with you and you'd like to share your own experience, feel free to send me a private message."

Today's advice is provided with insights from Michaela Alexis, a featured guest on the Social Media Marketing Podcast.

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Where is this magical place? Social Media Marketing World!

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If attending this annual event has been on your bucket list, great news. There's a HUGE sale going on this week. 

I’m ready to find out more…

2 AI Tools to Speed Up Content Creation for Social Media

Repurposing isn't just about reposting the same content. It's about finding new angles and expanding on ideas that resonate with your audience.

To get more mileage from the best of your content, look at your analytics to find your best-performing content from the past 30–90 days and choose 5 pieces to repurpose.

Next, think about different formats you can turn that content into. Long-form written content can be turned into short-form video, quotes from long-form video can be turned into social media images, and so on.

Here are three tools to save you time creating repurposed content:

Create Optimized Short-Form Clips From Long-From Video

OpusClip can quickly break down long-form content into shorter clips for social media.

Upload a long-form video file and let OpusClip's AI-powered algorithms automatically break it into multiple shorter clips for social posts. Each clip is rated with a viral score and a hook score to help guide your selection. 

The viral score is an assessment of the potential of a clip to go viral based on several factors, including:

Engagement Metrics: Analysis of similar content's performance on social platforms; Consideration of likes, shares, comments, and views of comparable videos.

Content Analysis: Videos that evoke strong emotions tend to get more shares; Clips that align with current trends or hot topics are more likely to go viral.

Audience Targeting: Matching the content with the interests of a target demographic that is more likely to engage and share the video.

Optimization Factors: Quality of the clip, including visual and audio clarity; Use of engaging elements like humor, surprise, or compelling storytelling.

Be sure to review the clips generated and adjust the start and end points if necessary by dragging the timeline sliders or manually inputting specific timestamps.

From here, you can let OpusClip automatically generate captions. 

To customize your clips, add text overlays to emphasize key points or add context, then apply any filters, transitions, or effects you want to use.

Finally, choose the resolution and format for your clips (e.g., 1080p, MP4), and click the "Export" button. OpusClip will process and render the clips. Once the export is complete, download each clip individually or the set as a batch.

You can directly share the clips to social channels or download them later.

Pro Tip: Use the AI-generated clips as inspiration for new content ideas. For example, you can turn one of these clips into a full-length YouTube video or use it as the basis for a newsletter.

Turn Ideas Into Social Media Content, Hands-Free

Do you ever get great ideas when you're walking or commuting? Castmagic can quickly convert voice-recorded ideas into social media content. Here's how to use it:

Download and open Castmagic's app on your mobile device, then tap the record button to speak your idea into the app. Be as detailed or brief as you like. The AI can work with both. For example, you can say:

I have an idea for a video about using AI tools for content creation. It could cover ChatGPT, OpusClip, and Notion AI.

When you're finished, stop the recording, and the app will instantly transcribe your recording and automatically generate topical social content such as tweets, LinkedIn posts, Instagram captions, and more.

Review the generated content for each platform and to see which types work best. You might find that your AI tool idea works better as a thread on X but needs visuals for Instagram.

After you edit and refine the posts you decide to use, you can save the posts you like for later use or copy and paste them directly into the social platform.

Using Castmagic this way allows you to see how an idea might resonate across different platforms without manually creating and texting content for each one.

Today's advice is provided with insights from Nicky Saunders, a featured guest on the AI Explored podcast.

Google’s New AI Features for Chrome: Google is adding Gemini-powered features to Chrome desktop including Lens for visual search, Tab Compare for shopping assistance, and natural language search for browsing history. Lens allows users to select parts of web pages for questions and search. Tab Compare offers AI summaries of similar items across tabs, while the history search feature lets users query their browsing history conversationally. Source: Tech Crunch 

LinkedIn’s Verification for Company Pages: LinkedIn is launching verification badges for select Pages to enhance authenticity and trust. Verified Pages will display a shield-shaped badge next to the organization's name. Verification criteria include data accuracy, active admin presence, and policy compliance. The rollout begins this month with limited availability, and unverified Pages can join a waitlist. LinkedIn plans to expand verification availability in the coming months. Source: LinkedIn

Reddit Acquires Memorable AI: Reddit has acquired Memorable AI to enhance its advertising capabilities. This AI company analyzes human reactions to ads, offering insights to improve ad effectiveness. Reddit will integrate Memorable AI's tools into its ad stack, providing advertisers with creative insights, better performance metrics, and automated optimization. Source: Social Media Today

Did You Know?

Every sweet corn stalk yields only 1–3 harvestable ears.