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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Perimenopause Supplement

Perimenopause supplements are designed to help alleviate symptoms associated with perimenopause.

These supplements often contain vitamins and minerals (magnesium, vitamin B, calcium, etc.) that are believed to support hormonal balance and reduce the severity of perimenopausal symptoms.

Perimenopause has traditionally been an overlooked phase of menopause.

However, this is changing.

The hashtag #perimenopause has over 80K videos on TikTok, illustrating growing awareness.

This growing awareness is primarily why we’re seeing accelerated interest in perimenopause supplements.

One popular pack of perimenopause tablets brings in approximately $21.9K/month on Amazon.

What's Next

Perimenopause supplements are part of the Perimenopause Care meta trend.

Searches for “perimenopause” have increased by 151% over the past five years.

Here are a few in-demand perimenopause care products:

Perimenopause apps allow users to track their mood, monitor changes and set lifestyle goals (exercise, nutrition, etc.).

Perimenopause books help women deal with the physical and emotional challenges that can occur during menopause and perimenopause.

Perimenopause tests examine hormonal levels and other biomarkers that perimenopause may impact.

Topic #2

Freelance Visa

A freelance visa is a specific type of visa that allows individuals to work independently in a foreign country.

Nearly half of the world’s workforce are now considered freelancers.

Freelance visas, besides offering location flexibility, also often provide a path to citizenship.

For instance, the German freelance visa program grants permanent residency after 5 years.

Dubai is an example of a country seeing massive growth in interest in their freelance visa program.

Search volume for “freelance visa Dubai” has grown by 493% over the past five years.

What's Next

Freelance visas are part of the Digital Nomad Visa meta trend.

Searches for “digital nomad visa” have increased by 4400% over the past five years.

And the hashtag #digitalnomad has over 4.6 million posts on Instagram.

Many digital nomads are starting to choose their next destination partly based on that country’s visa requirements.

As of August 2024, 50 countries have a digital nomad visa program (compared to only three in 2020).

Topic #3

Migraine Mask

Migraine masks are wearable ice packs made with gel capsules.

These masks are stored in the freezer. When a migraine hits, the mask can be worn around the head and provide cold relief.

This product has burst on the scene largely thanks to TikTok.

The most-viewed video on TikTok has over 8.6M views (with several others reaching 1M+ views).

One top selling migraine mask generates around $123K/mo on Amazon.

What's Next

Migraine masks are part of the Migraine Therapy Devices meta trend.

Searches for “migraine devices” have increased by 2900% over the last five years.

Why?

For one, migraines are becoming more prevalent in the US. More people reported a migraine attack last year than in any prior year.

And perhaps more importantly, migraine attack potency is also on the rise.

Approximately 50% of migraine problems now fall under the “moderate to severe” category (compared to only 22% in 2004).

Topic #4

Pink Matcha

Pink matcha is matcha made primarily from fruit and vegetable-derived powders, like rose petals, beet powder, or dragon fruit.

These ingredients result in a unique pink color profile while also adding a flowery or earthy taste to the beverage.

Like traditional green matcha, pink matcha is high in antioxidants. However, unlike green matcha, pink matcha doesn’t contain any caffeine.

What's Next

Pink matcha is part of the Colorful Matcha meta trend.

Matcha has become an Insta-worthy drink (the #matcha hashtag has over 7.6 million posts on the platform).

While green matcha remains the most popular matcha, people are starting to look for alternatives.

Examples of trending matcha products include:

Red matcha refers to an herbal tea made from the Hibiscus flower.

Blue matcha is made from the Butterfly Pea Flower plant and allegedly helps manage stress, stabilizes blood pressure, and supports skin health.

Orange matcha is green matcha with added orange juice and orange slice.

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off.

Which is why 1,000+ VCs and entrepreneurs have signed up so far.

Like Josh Chapman, Managing Partner at Konvoy Ventures.

As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

You can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

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Exploding Topics - ET: August 6th 2024

Topic #1

Perimenopause Supplement

What's Next

Topic #2

Freelance Visa

What's Next

Topic #3

Migraine Mask

What's Next

Topic #4

Pink Matcha

What's Next

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Older messages

ET: July 30th 2024

ET: July 23rd 2024

ET: July 16th 2024

ET: July 9th 2024

ET: July 2nd 2024

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