+262% increase in purchasing the bigger plan

Economist.com had 2 subscriptions options:
1. Web only version for $59
2. "Print + Web" versions for $125

Only 32% of subscribers bought the print and web version.

They added a third option to their pricing ("print only"):
1. Web only: $59
2. Print only: $125
3. "Print + Web": $125

The "print + web" sales increased by a significant 262%!

This is one of those simple tricks that I like the most. I hope you boost your sales tomorrow at least by 200% ;).

Source: unbounce.com


Cheers,
Charlie Patel ;)



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