+262% increase in purchasing the bigger plan
Economist.com had 2 subscriptions options:
1. Web only version for $59
2. "Print + Web" versions for $125
Only 32% of subscribers bought the print and web version.
They added a third option to their pricing ("print only"):
1. Web only: $59
2. Print only: $125
3. "Print + Web": $125
The "print + web" sales increased by a significant 262%!
This is one of those simple tricks that I like the most. I hope you boost your sales tomorrow at least by 200% ;).
Source: unbounce.com
Cheers,
Charlie Patel ;)
Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9
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