Increase value without changing your product
In an experiment, participants first tasted a $5 wine, then progressed to tasting up to a $90 bottle. Apparently, the more expensive the wine, the better the wine tasted. In fact, participant’s brains reflected their voiced opinions, as areas of the brain associated with pleasure showed higher spikes. But in reality, participants were tasting the same wine.
Source: medium.com
Cheers,Charlie Patel ;)
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