CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

By Catherine Wolf, research editor

This is the second half of Digiday’s CMO Strategies report on social media which analyzes key marketer strategies and challenges across leading marketing channels. 

Smaller platforms’ plans to attract marketers pay off

Pinterest, Reddit and Snapchat all saw increased marketer usage in 2024, according to Digiday+ Research’s Q1 2024 survey that asked marketers about social media. Pinterest usage increased by 7 percentage points, while Reddit and Snapchat’s usage both grew by 5 percentage points respectively. All three platforms are likely to have benefitted from the drop-off in marketers’ usage of TikTok and X as advertisers have sought to diversify their investments and address brand safety issues. But Pinterest, Reddit and Snapchat have also made concerted efforts to grow their ad revenue over the past year.

Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide

By Tim Peterson

This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses.

• The business of TV streaming
• Former YouTube CEO’s passing, Netflix’s NFL production plans, Instagram’s new main metric and more

The business of TV streaming

If there’s ever going to be a specific point in time marking the Rubicon between the TV business’s past and future, it may have been last week.

As Disney, Paramount Global and Warner Bros. Discovery released their latest quarterly earnings reports, they revealed streaming businesses finally getting into the black and traditional TV businesses getting even bleaker.

What Industry Leaders are Reading This Week

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