It’s Wednesday, August 14, and this week, I’m sharing some of my favorite email advice. But first…

There are more Apple changes coming this fall, but Apple has already implemented one big change affecting anyone using Patreon…

It’s great to see newsletters like Dirt get attention from The New York Times. Of course, if you’re a loyal Inbox Collective reader, you’ve known about them for a while — we profiled them in 2022...

If you’re going to ask readers to reply, ask something that starts a real conversation…

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this summer are presented by GetResponse, an email marketing and automation platform with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert your audience.

If you’re looking for an ESP with powerful automation and monetization tools, give GetResponse a try.

The Newsletter Advice I Give Again and Again

Five years ago, I started asking every new Inbox Collective reader, “What’s the biggest challenge you’re facing with your newsletter?” I reply to everyone who writes back to me — as of this moment, I’ve responded to 2,683 of you.

And over the course of five years, I’ve been asked a lot of the same questions:

How do I decide what to focus on with my newsletter?
What should I do when I feel stuck with my newsletter?
What do I need to know about deliverability?
Why aren’t more readers signing up for my newsletter?
How do I attract new sponsors?

So today, I’m sharing my best advice to those questions — plus a few dozen more. Here’s my advice →

Maybe you’re not familiar with GetResponse — it’s an email platform aimed at marketers, solopreneurs, non-profits, and small business owners. So I’ll throw out a few stats for you:

8 billion — The number of emails GetResponse delivered last year.
400,000 — The number of customers they have (in more than 160 countries around the globe).
170 — The number of integrations they offer, including a super-powerful one with WordPress to grow and segment your audience.
8 — The number of languages through which GetResponse offers customer support. (If you’re curious: English, French, German, Italian, Polish, Portuguese, Spanish, and Russian.)
25 — The number of years GetResponse has been operating in the email space.
50% — The discount they’re offering any new non-profit customer.

If you’re looking for a platform with powerful automation and monetization tools, you might want to give GetResponse a try.

*This content has been promoted by our partners*

From my reading list...

ICYMI: The Borowitz Report was founded in 2001 but only launched a paid newsletter offering in March 2024. Now it’s got tens of thousands of paying subscribers. Here’s why Andy Borowitz’s readers keep following and supporting him. (Inbox Collective)

These are five really good lessons from the newsletter and podcast space. (Media Voices)

I love this example of a sales sequence to sell a product or course. (Newsletter Operator)

A shout-out to Jacob Donnelly at a A Media Operator — both of our newsletters turned five this summer! (A Media Operator)

💌 Did a friend forward you this newsletter? Sign up to get this every week in your inbox.

📬 Want to work with Inbox Collective? Here’s how I can help you.

✏️ Looking for a new job in the email space? I might be able to help.

🍕 Interested in attending Dine & Deliver, a dinner series presented by Omeda and Sparkloop? Apply here.

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📬 No. 43 | The advice I give again and again

The Newsletter Advice I Give Again and Again

From my reading list...

Older messages

📬 No. 42 | Andy Borowitz goes independent (again)

📬 No. 41 | Becoming a Dad Changed the Way I Write Newsletters

📬 No. 40 | Questions for a (newsletter) therapist

📬 No. 39 | The four quadrants for growth | Apple Mail changes coming

📬 No. 38 | We’re back! | Interview with Tangle’s founder | Newsletter job board

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