It’s Wednesday, July 24, and this week, I’m publishing unlike anything I’ve published in the 5+ years of this newsletter: A behind-the-scenes look at how one newsletter operator decided to take a publishing break, with data about what happened after. But first…

Don’t sweat the unsubscribes, friends…

And please don’t try to trick people into opening your emails. It’s a great tactic — if you’d like to land in the spam folder, that is...

As part of this quarter’s sponsorship with GetResponse, I’m putting together a course all about how non-profits can get more out of their email strategy. Is there anything specific you’d like to learn in that course? Hit reply and let me know…

—Dan (say 👋 via email or LinkedIn)

For the past six years, Claire’s written a fantastic newsletter, Evil Witches, which is all about parenting and motherhood.

Evil Witches is doing well. She’s got more than 14,000 subscribers and is bringing in close to $40,000 a year in recurring revenue from the newsletter.

But in my conversations this year with Claire, she told me that she felt stuck with her newsletter and wasn’t sure what to do next. She said she felt like she needed a therapist — a newsletter therapist, that is — to talk through her options.

So that’s exactly what I tried to offer her. Here’s the first edition of what I hope will be a new feature on Inbox Collective: Ask a Newsletter Therapist, in which one newsletter operator and I talk through a big challenge for their newsletter, publish the full conversation for readers like you, and then you get to read about what happened next.

Claire had some big questions to answer: Should she change her sending cadence? Charge her paying subscribers more? Or maybe shut down the newsletter entirely?

Inside, you’ll hear from Claire about what she chose to do, why she chose that path, and how readers responded to the decision. It’s an intimate look at how a newsletter made a big decision, and I’m grateful to Claire for being willing to be so transparent with her process. Here’s Claire’s story →
p.s. If you want to take part in a future edition of this column, hit reply! I’d love to help you work through a big newsletter decision, too.

Maybe you’re not familiar with GetResponse — it’s an email platform aimed at marketers, solopreneurs, non-profits, and small business owners. So I’ll throw out a few stats for you:

8 billion — The number of emails GetResponse delivered last year.
400,000 — The number of customers they have (in more than 160 countries around the globe).
170 — The number of integrations they offer, including a super-powerful one with WordPress to grow and segment your audience.
8 — The number of languages through which GetResponse offers customer support. (If you’re curious: English, French, German, Italian, Polish, Portuguese, Spanish, and Russian.)
25 — The number of years GetResponse has been operating in the email space.
50% — The discount they’re offering any new non-profit customer.

If you’re looking for a platform with powerful automation and monetization tools, you might want to give GetResponse a try.
 

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