Market Mix - 🔍 The Framework for Converting Ads

All Case Studies 🔍 Learn About Sponsorships

Any great ad tells a great story. So, when I first dove into marketing I read every possible book I could. One that stuck out was “Building A Story Brand” by Donald Miller. To this day, I reference and use the framework on a daily basis. So, if you want to tell better stories, and create better ads, then enjoy…

And a big thank you to Spacebar Visuals for partnering with us and letting us create media for a livin’.

Get your brand in front of 200,000+ marketers & founders.

In partnership with Spacebar Visuals

The Value of Good Video Content

Videos continue to increase in popularity, but that’s hardly surprising.

Videos are the easiest form of content for people to consume, and this is reflected in the rise of YouTube and, more recently, TikTok.

And if your brand wants to make it as easy as possible for people to trust you and purchase your products, investing in video content is a winning strategy.

Here’s why:

When done correctly, videos boost conversion rates, and if your brand wants to create high-quality videos, Spacebar Visuals is my recommendation.

From concept to final edit, Spacebar Visuals handles the entire video creation process.

Spacebar Visuals has partnered with 50+ brands, producing over 225 high-quality videos that drive conversion.

Customers don’t always know it but they’re on their own hero’s journey. And it’s your brand's job to amplify it. And guide them from beginning to end.

Apple is an obvious example - but nearly all of their ads start with a central character who represents a potential customer. That character starts a journey and then uses Apple products to achieve some form of "success" in the end.

Some examples:

So this is where a lot of brands miss the mark when they’re creating their bottom-of-the-funnel content or ads. It’s push, push, push.

Instead of pull, pull, then push.

But this is where Donald Miller comes in and his book, "Building a StoryBrand.”

Where he shares a framework to create a powerful marketing narrative:

So let’s look at Bare Performance Nutrition and how they use this framework in this bottom-of-the-funnel customer testimonial ad.

Pay attention to a few things:

But let’s put it into the StoryBrand framework:

The goal of this video is to highlight the transformation. Then bring the viewer on the journey of before and after. Then use the brand and its products as the guide from before to after.

This is the definition of pull, pull, then push.

You can watch it for yourself here.

In partnership with Spacebar Visuals

Increase Customer Engagement + Conversion Rates

Product demos, educational videos, and customer testimonials:

Perfect opportunities to use the StoryBrand framework to immediately impact engagement and conversion.

→ Product demos can boost conversion rates by 80%

→ Educational videos can increase engagement by 70%

→ Customer testimonials can raise conversion rates by 34%

And this is where Spacebar Visuals comes in.

With a talented team of artists, scriptwriters, and editors, Spacebar Visuals has created over 225 videos that made 50+ brands the hero of their customers journey.

From concept to final edit, Spacebar Visuals handles the entire video creation process.

So if you’re ready to master bottom-of-funnel video..

Current Favorite Tools