Remarketing CTR declines over time. Stop it.

Typically, remarketing CTR is 10x greater than the average CTR, but declines over time.
You need to stop showing your ads to the users who already reached the goal. This is how you can do that:

If you are new to remarketing, follow these instructions.

If you are not new:

1. Visit "Shared library" > "Audiences" > New remarketing list.
2. "Who to add to your list": choose "Visitors of a page who did not visit another page".
2.1. "People who visited a page with any of the following": input your domain
2.2. "But didn’t visit another page with any of the following": input your target page (checkout, successful opt-in, etc.).
3. Name your audience, save, and target your ads to this audience.


Source: support.google.com


Cheers,
Charlie Patel ;)



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