Market Mix - 🔍 Canva's SEO Playbook

Hey, it’s Alex here.

Canva built a $1B+ business on the back of smart SEO.

Here’s how you can replicate their success:

Canva’s Playbook:

Awareness Phase: Target solution-specific keywords.

Consideration Phase: Create tailored landing pages that cater to different user intents.

Conversion: Leverage freemium tools to convert free users to paid plans seamlessly.

Here’s why this works so well:

Specific Keywords: Instead of “Head of Social” tools, Canva focuses on one specific tool these customers need such as “GIF maker” & “carousel builder”.

SEO Optimization: Every piece of content is carefully optimized with relevant keywords, meta descriptions, and internal links.

Replicating Canva’s Success:

This is where North Star Inbound shines.

Most people write absolutely random blogs.

Waste of time and money.

Instead - North Star has spent 12+ years mastering writing content that targets customers' intent at specific points of the customer journey.

Just like Canva.

So stop leaving money on the table.