👀 “The Sleazy World of Reddit Marketing”

GM nerds,

Welcome back to the newsletter that decides the debate:

Here’s what’s good this week:

→ “The Sleazy World of Reddit Marketing” 👀
→ Is The Core Update Actually Helping? Hurting? 👀👀
→ Google Says SEO “Best Practices” Don’t Matter? 👀👀👀
→ more, obviously 💬

But first…

​This Week's Video 🗣️🎙️​

In this week's video, I'm excited to share some significant updates and insights related to my YouTube channel. I've been experimenting with new features, particularly a membership option, which I believe will enhance the value offered to my audience. This new direction comes after feedback indicating a strong interest in more exclusive content. So, tune in for more details.

​YouTube​​

What’s Going Down @ Google 📊

→ I’m sure we are all totally, definitely, extremely shocked to hear this, but Google’s John Mueller recently said the unthinkable: that their own prescribed “best practices” actually have a “minimal effect on search visibility.”

This is my shocked face.

→ The beginning of Google’s organization structured data search developer documentation. Google said the update is to clarify "that some properties can influence which logo is shown, while others are used behind the scenes."

→ Google Gemini’s second stab at human-image-generation capacities will roll out soon. Google has flopped so many times in 2024, it’s almost easy to forget that its most embarrassing L might’ve been the first time this happened. lmao.

→ BTW, that’s part of the “Custom Gems” and Imagen 3 announcement, which has some other interesting features re: AI assistants that you can customize “to act as an expert on topics or refine them toward your specific goals” (ie. learning coach, writing editor, coding partner, career guide).”

Here’s a closer look at the Gems.

→ BTW, according to a poll of ~1000 SEOs, only 27% have seen a positive impact from the August 2024 Core Update.

AI Insight 🤖

→ ICYMI: Perplexity’s advertiser pitch deck has been making its way around, detailing its unique Search features, such as “offering locked answers for Sponsored Related Questions and the ability to block specific terms,” and allowing advertisers to “track effectiveness with detailed performance metrics, including impressions, unique impressions, and click volume on sponsored media.” TLDR: they're going for a 2-pronged approach “sell plenty of ads and prove their effectiveness.”

→ Globally, “Google alternatives” searches have increased by 7% YOY. This article covers AI search engine innovations internationally, educating SEOs on what you “need to know” about how Baidu (China), Yandex (Russia), Naver (South Korea), and Seznam (Czechia) “are reshaping the global search market with new products and features using AI and LLMs.”

→ If you need a reminder on the limits of AI in its current state, here’s an interesting reminder: AI still can’t spell “strawberry.” The article explains why and it’s genuinely interesting. I mean, on the one hand, I wouldn’t hire someone who can’t spell “strawberry” to write content for me— on the other hand, that person probably couldn’t produce a week’s worth of content for me in 10 seconds.

→ Speaking of the limits of AI, how about financial ones? OpenAI, the biggest name in the industry, is on track to lose $5B this year.

→ A California bill proposes that AI-generated content be watermarked for transparency. After some initial opposition, the bill is now being supported by OpenAI, Microsoft, Adobe, and other major players.

Social Media Round-up📲

→ YouTube creator-based audience targeting is now available on Google Ads, so your targeted campaigns can now integrate remarketing lists based on viewers of specific YouTube creator videos. Many advertisers have noted the limitation of only being able to create remarketing lists via YouTube channels linked to their own viewer interactions. So, being able to link YouTube creator videos to Google Ads accounts is an upgrade for sure.

→ This article, The Sleazy World of Reddit Marketing, Everything is Fake, offers up some examples and case studies that claim to teach the art of the Reddit cash grab. If "5 minutes of work, then thousands of dollars per month for doing nothing" sounds good to you, it's probably worth a look.

→ On the other hand, here’s a video on why Reddit is dominating and how marketers should use it, containing good intel on how digital marketers can make Reddit a bigger part of their digital strategy.

Jacky Chou​
Founder of Indexsy
hello@indexsy.com
Let's Connect on Twitter👇

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