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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

AI Perfume

AI perfume is any fragrance created using artificial intelligence technology.

Specifically, AI algorithms analyze vast amounts of data on fragrance compositions, customer preferences, and market trends to generate unique scent combinations.

For example, the startup EveryHuman provides a service they call “algorithmic perfumery.”

Their users answer a few questions, and EveryHuman’s AI analyzes the answers and creates a personalized perfume based on that data.

Google’s Cloud team has revealed that they’re working on “digitizing smell” using AI.

According to Google, approximately 40 billion molecules have an odor. However, only 100 million of those molecules have been identified to date.

Their AI model is aiming to analyze massive amounts of data to help identify currently unknown scents.

What's Next

AI perfumes are part of the Sensory AI meta trend.

Search volume for “sensory AI” has grown by 380% over the past 24 months.

Sensory AI refers to AI systems that can learn through several sensory inputs: smell, hearing, vision, etc.

For example, Meta is working on their ImageBind AI model.

This model can learn from six types of sensory data.

While it’s still in its research phase, Meta believes that this system may be able generate multisensory content in the future.

Topic #2

Pumpkin Seed Protein

Pumpkin seed protein is a plant-based protein that contains all 9 essential amino acids (similar to hemp protein).

Interest in this product category is growing primarily because of the DTC supplement brand, Sprout Living.

Sprout Living is a supplement brand that’s gained traction largely via TikTok (videos about Sprout Living have around 400 million views on the platform).

Sprout Living’s pack of pumpkin seed protein powder generates approximately $58K/month on Amazon.

What's Next

Pumpkin seed protein is part of the Legume-based Protein meta trend.

Legume protein is growing in popularity among vegans, vegetarians, and consumers looking to replace whey with plant-based protein sources.

In addition to protein, legumes are also rich in dietary fiber, vitamins, minerals, and phytonutrients.

Sesame protein, peanut protein and chickpea protein are examples of trending legume-based protein powders.

Topic #3

Beard Growth Serum

Beard growth serums are designed to promote hair growth and thickness.

They typically come in the form of an oil-based formula that is applied directly to the facial skin and hair.

When applied regularly, beard growth serums penetrate the hair follicles, improve blood circulation to the facial area, and provide nutrients that support healthier and thicker beard growth over time.

One highly-rated beard serum brings in around $104K/month on Amazon.

What's Next

Beard growth serums are part of the Beard Growth Kit meta trend.

Here are a few trending products that are often included in beard growth kits:

Beard rollers consist of a cylinder-shaped head made up of microneedles. The tool is rolled across the beard, resulting in small punctures to the skin. Some studies have suggested that this process promotes the natural production of collagen, which stimulates beard growth.

Beard gummies typically contain Biotin and B12, which help strengthen hair follicles.

Beard pens fill in sparse or patchy areas in a beard or mustache.

Topic #4

Perimenopause Test

Perimenopause tests examine hormonal levels and other biomarkers that may be impacted by perimenopause.

Perimenopause has traditionally been an overlooked phase of menopause.

However, this is changing.

There are over 115k videos with the #perimenopause on TikTok, illustrating growing awareness for perimenopause.

And to capitalize on this opportunity, several companies have started offering at-home perimenopause tests.

What's Next

Perimenopause tests are part of the At-home Lab Testing meta trend.

At-home testing initially took off during the Covid-19 pandemic.

Today, several companies have launched at-home lab testing kits to diagnose various ailments.

Blood tests, STI tests and vitamin tests are examples of trending at-home lab tests.

Overall, the at-home lab testing market is forecasted to reach $2B by 2025.

One at-home food intolerance test kit brings in approximately $91K/month on Amazon.

Topic #5

Skyrocketing B2B SaaS Startup
(Exploding Topics Pro Only)

Topic #6

Emerging New Product Category
(Exploding Topics Pro Only)

Topic #7

Exploding Cybersecurity Trend
(Exploding Topics Pro Only)

Topic #8

Fast-growing DTC Product
(Exploding Topics Pro Only)

Topic #9

Trending AI Niche
(Exploding Topics Pro Only)

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Exploding Topics - ET: September 3rd 2024

Topic #1

AI Perfume

What's Next

Topic #2

Pumpkin Seed Protein

What's Next

Topic #3

Beard Growth Serum

What's Next

Topic #4

Perimenopause Test

What's Next

Topic #5

Skyrocketing B2B SaaS Startup
(Exploding Topics Pro Only)

Topic #6

Emerging New Product Category
(Exploding Topics Pro Only)

Topic #7

Exploding Cybersecurity Trend
(Exploding Topics Pro Only)

Topic #8

Fast-growing DTC Product
(Exploding Topics Pro Only)

Topic #9

Trending AI Niche
(Exploding Topics Pro Only)

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ET: August 27th 2024

ET: August 20th 2024

ET: August 13th 2024

ET: August 6th 2024

ET: July 30th 2024

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Exploding Topics - ET: September 3rd 2024

Topic #1

AI Perfume

What's Next

Topic #2

Pumpkin Seed Protein

What's Next

Topic #3

Beard Growth Serum

What's Next

Topic #4

Perimenopause Test

What's Next

Topic #5

Skyrocketing B2B SaaS Startup(Exploding Topics Pro Only)

Topic #6

Emerging New Product Category(Exploding Topics Pro Only)

Topic #7

Exploding Cybersecurity Trend(Exploding Topics Pro Only)

Topic #8

Fast-growing DTC Product(Exploding Topics Pro Only)

Topic #9

Trending AI Niche(Exploding Topics Pro Only)

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Emerging New Product Category
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Fast-growing DTC Product
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Trending AI Niche
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