Anyone else guzzling a venti cold brew this morning, desperately trying to remember what exactly it is you do for a living?

These three-day weekends always get me. The good news? Only two days til Friday! 

In today’s email: 

• Why some brands like Hyundai are doing away with CMOs in favor of chief creative officers 
• 64% of consumers still like purchasing products in-store
• How one brand manager gets people excited to drink "the worst beverage in the world"

👀 ICYMI 

Some of our favorite Masters in Marketing interviews have been turned into blog posts. Here's some you don't want to miss: 

• Liquid Death: How Liquid Death competes with real entertainment, why they gave away a $400K fighter jet, and Greg Fass' unusual stance when it comes to social. 
• NBA: Why an NBA marketer felt it was worth getting fired to bring the Brooklyn Nets to Paris, how he achieved a 195% increase in ticket sales, and his fascination with global brands like Oatly.
• Malört: How a brand manager for Chicago's disgusting-tasting liquor gets people excited to drink "the worst beverage in the world", and why she believes marketing isn't just about storytelling.

🕵️ INSIDE SCOOP 

Each week, our colleague Curt del Principe gets the inside scoop on real tactics that HubSpotters use to drive real growth.

This week, I asked Curt to pull together his top two fav Inside Scoops so far. Stay tuned for next week when we return with the oops that proves SEO basics still matter. 👀

• What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]
• How The Hustle Got 43,876 More Clicks

✨ THIS WEEK'S MUST-READ 

The Top 4 Roadblocks to Your Team's Productivity and How AI Can Solve Them, According to Asana's Head of Corporate Marketing

If you feel like you bounce between Slack, Zoom, and email faster than a 12-year-old on a pogo stick, this one might be for you.

We chatted with Asana's Head of Corporate Marketing to uncover the insidious signs your team is working inefficiently, and his tips for boosting productivity immediately. 

It's time to get your team rowing in the same direction.

📚 WHAT WE’RE READING 

• 🧠  How to lead with less ego 
• 💪  How to set crushable marketing goals
• 🤳  Gen Z, AI, and the power of creator marketing
• 💼  Why some big brands are ditching CMOs in favor of more specialized leadership roles
• 🛍️  The top shopping trends of 2024 [+ New data]

This week's email was brought to you by Caroline Forsey.

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