It’s Wednesday, September 4, and this week, Nathália Pandeló Corrêa brings us the story of a Brazil-based newsletter brand that’s grown to two million subscribers — with a staff of 30 — in just four years. But first…

My sister-in-law, Jess, confessed that she’s trying to start a trend at work. Out is the old expression “killing two birds with one stone.” In instead: “Feeding two birds with one scone.” I’m all in — when it comes to multitasking, let’s all be #teamscone…

No matter what you may have seen on social media, no, Gmail didn’t break open rate tracking…

I don’t love a lot of newsletter memes, but this one made me laugh…

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this summer are presented by GetResponse, an email marketing and automation platform with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert your audience.

If you’re looking for an ESP with powerful automation and monetization tools, give GetResponse a try.

The News Might Be the Most Successful Newsletter You’ve Never Heard Of

They’ve got two million active subscribers, eight different newsletters, 30+ staffers, and multiple revenue streams. So how did the Waffle Group — with their flagship newsletter, The News — manage to stay under the radar? They’re based in Brazil and only publish in Portuguese.

Even in a country where independent newsletters continue to flourish, The News stands out. Their operational strategies, multi-pronged monetization plan, and unique voice have propelled the brand to the forefront of the newsletter industry in Brazil.

So this week, let’s talk with the team that built the brand. We’ll hear what they’ve learned about growing The News and learn what’s next for their newsletters. (It might just be expansion to the U.S.) Read the story →

Maybe you’re not familiar with GetResponse — it’s an email platform aimed at marketers, solopreneurs, non-profits, and small business owners. So I’ll throw out a few stats for you:

8 billion — The number of emails GetResponse delivered last year.
400,000 — The number of customers they have (in more than 160 countries around the globe).
170 — The number of integrations they offer, including a super-powerful one with WordPress to grow and segment your audience.
8 — The number of languages through which GetResponse offers customer support. (If you’re curious: English, French, German, Italian, Polish, Portuguese, Spanish, and Russian.)
25 — The number of years GetResponse has been operating in the email space.
50% — The discount they’re offering any new non-profit customer.

If you’re looking for a platform with powerful automation and monetization tools, you might want to give GetResponse a try.

*This content has been promoted by our partners*

From my reading list...

ICYMI: Here’s a counterintuitive strategy that skyrockets your reply rate and turns your silent subscribers into engaged responders. It might just be the secret sauce your newsletter needs. (Inbox Collective)

Onboarding really matters. Here’s a great example of it in action. (Growth in Reverse)

If you’re spending money to grow your list, you also need to understand these core metrics. (BetterLetter)

Are you a non-profit looking for fun ideas for a fundraising campaign? The team at Maine Public has a few ideas for you. (Greater Public)

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📬 No. 46 | A huge newsletter you’ve never heard of

The News Might Be the Most Successful Newsletter You’ve Never Heard Of

From my reading list...

Older messages

📬 No. 45 | How to get readers to reply

📬 No. 44 | From the pitch to the inbox

📬 No. 43 | The advice I give again and again

📬 No. 42 | Andy Borowitz goes independent (again)

📬 No. 41 | Becoming a Dad Changed the Way I Write Newsletters

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