It’s Wednesday, August 21, and this week, Claire Zulkey talked with two European soccer — sorry, football! — reporters who are building communities around their newsletters. But first…

Multiples clients on different ESPs have reported issues in the past week with spambots. If you don’t have a strategy for keeping your list clean, read this…

We’re bringing the Dine & Deliver dinner series to Atlanta next month, timed to the Online News Association conference. If you're in Atlanta, or just going to ONA, make sure you apply to attend...

Very good news: BIMI adoption continues to grow. And if you’re thinking about turning on BIMI for your brand, here’s my guide…

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this summer are presented by GetResponse, an email marketing and automation platform with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert your audience.

If you’re looking for an ESP with powerful automation and monetization tools, give GetResponse a try.

Lessons from Two European Football Writers on Growing Paid Newsletters

António Tadeia and Pit Gottschalk have covered football in their home countries — Portugal and Germany, respectively — for decades. Now, they’re using newsletters to build their own audiences and bring in revenue.

So with football season underway in Europe, Claire Zulkey talked with António and Pit about what distinguishes their newsletters from other sports coverage, how they generate growth, and how they try to create an informed, opinionated, and nontoxic online community. Here’s our Q&A with them for the latest edition of The International Inbox. Read the interview →

GetResponse is an email marketing and automation platform that does all the stuff you’d expect from an ESP — plus a ton of things you wouldn’t. They offer a versatile form and pop-up builder, which you can use to customize calls to action on your website and display them based on 30+ targeting options, including time on site, scroll depth or exit intent. They offer multi-step automations that work not just with email, but also with SMS or desktop/mobile push alerts. For anyone who might be hosting webinars, they’ve got their own webinar tool that you can use to host live or on-demand webinars. Plus: They’ve got tons of built-in features to help you monetize your emails, segment your list, design beautiful emails — and great deliverability, too.

GetResponse is a comprehensive, affordable, and easy-to-use email platform. I think you should give their set of tools a closer look.

*This content has been promoted by our partners*

From my reading list...

ICYMI: No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems. (Inbox Collective)

Armando Roggio, who works on ConvertKit’s ad platform, wrote about two paths for newsletter ads: Sponsorships and programmatic ads. (You, Money, Happiness)

What’s the deal with LinkedIn newsletters? Are they worth launching? Here’s one look. (Journalism.co.uk)

Yes, it’s that time of year: Planning for Black Friday and Cyber Monday has begun. Here’s a checklist for anyone beginning their planning process. (Klaviyo)

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Not a Newsletter - 📬 No. 44 | From the pitch to the inbox

Lessons from Two European Football Writers on Growing Paid Newsletters

From my reading list...

Older messages

📬 No. 43 | The advice I give again and again

📬 No. 42 | Andy Borowitz goes independent (again)

📬 No. 41 | Becoming a Dad Changed the Way I Write Newsletters

📬 No. 40 | Questions for a (newsletter) therapist

📬 No. 39 | The four quadrants for growth | Apple Mail changes coming

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