It’s Wednesday, August 28, and this week, Simon Linde — who’s written some of the most popular posts ever on Inbox Collective, including this story about copywriting lessons from Tinder, is back with a guide to getting readers to reply to your newsletter. But first…

One adjustment I’ve found with living out west: In New York in late August, I’d have the A/C cranked high. In Utah, I’ve been turning on the seat heaters in my car in the morning because it’s so chilly…

I think this was obviously an example of a brand making an email error, but a few folks thought it was intentional. I’d love to hear where you stand — in the comments…

Exciting to see Reddit launch lead gen ads. If you’re testing these out, hit reply — I’d love to hear how they’re going.

Looking for a new job in the newsletter space? Fill out this form. I’d love to help with your search...

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this summer are presented by GetResponse, an email marketing and automation platform with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert your audience.

If you’re looking for an ESP with powerful automation and monetization tools, give GetResponse a try.

The Secret Strategy to Ramp Up Your Reply Rate

Generating reader replies helps with deliverability, and getting readers to write back to your newsletter is one of the best ways to prove that your content is being read and resonating with your audience.

But so many newsletter writers struggle to generate replies. You ask questions, you put out good content — and nothing happens.

So that’s why I was so excited when Simon Linde — a copywriting pro — came to me with a counterintuitive strategy that skyrocketed his reply rate.

I’ll let Simon explain why the “leave a flank open” strategy might just be the secret sauce your newsletter needs, too. Get more replies →

A big thank you to GetResponse, the summer sponsor of Inbox Collective — they’re making everything you see here in the newsletter and on our website available for free to all readers.

If you’re not familiar with GetResponse, I’ll give you the quick no-background: They’re an email marketing and automation platform with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert your audience. And when I say affordable, I mean that: On many plans, they’re up to 75% cheaper than many American email platforms. (GetResponse was founded in 1998 in the Polish seaport of Gdańsk.) Plus, new paying customers get free migration support, onboarding, and a custom-designed email template when they make the switch.

If you’re looking for an ESP with powerful automation and monetization tools, give GetResponse a try.

*This content has been promoted by our partners*

From my reading list...

ICYMI: António Tadeia and Pit Gottschalk have covered football in their home countries — Portugal and Germany, respectively — for decades. Now, they’re using newsletters to build their own audiences and bring in revenue. (Inbox Collective)

On the note of engagement: Here are a few ideas for moving readers from a newsletter to a discussion thread. (Newsletter Examples)

Please, please don’t send image-only emails. (a11y.email)

Every time you’re about to send a newsletter, make sure you send a test email and check every link — or else you might end up making an email mistake like this one. (INMA)

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Not a Newsletter - 📬 No. 45 | How to get readers to reply

The Secret Strategy to Ramp Up Your Reply Rate

From my reading list...

Older messages

📬 No. 44 | From the pitch to the inbox

📬 No. 43 | The advice I give again and again

📬 No. 42 | Andy Borowitz goes independent (again)

📬 No. 41 | Becoming a Dad Changed the Way I Write Newsletters

📬 No. 40 | Questions for a (newsletter) therapist

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