The SWIPES Email

Friday, September 6th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!

🎤 Listen to this email here:

Swipe:

This is an awesome way to display who an agency has worked with in the past.

Greg Isenberg at Late Checkout told me that listing this info out in this chart results in 10x to 20x the conversions from their previous page!

Wisdom:

In my opinion this is the order which a sales page should be grown:

The Copy: The basic starting building block of any sales page. First write out and organize your thoughts.

The Imagery: Add images, graphs, or use cases of the product in action. It's often easier to show than tell.

The Proof: Got testimonials, past results, or examples of the product working and making life better? Show em!

The Layout: Organize all of the above information into the best flow.

The Design: Make it easy to read, yet match your vibe. If a quirky brand, have quirky design. If a serious bank, have professional design.

Interesting:

Anytime a post or video goes viral, you can count on this happening in the comments 😂

Picture:

I went to lunch with a group of buddies, one friend orders a salad, when it arrives he pulls out a FULL SIZED BOTTLE OF olive oil he brought from home 😂

I've seen people bring small hot sauces and stuff, but a FULL SIZED BOTTLE....that's a new one 🤣

Essay:

Technically when you sell someone an online course you’ve just given them a massive assignment.

You’ve added work/time instead of removed work/time:

I know this because I own a company called "Copywriting COURSE."

Over the years we've morphed what was once just a self-paced course into:

• 1/3rd course.
• 1/3rd live weekly help.
• 1/3rd community forum for re-writing copy (average response time ~4 hours).

So it's partially a course, but much of the real value is REMOVING work and REMOVING decisions and REMOVING mistakes from people...which makes it far more valuable.

I think you'll see many other course creators make this move as well.

Splurge:

I don't normally like pre-packaged drinks but these are super good! From what I can tell they are also decently healthy for a packaged drink.

- No added sugar
- 42g of protein (that’s a lot)!
- Low calorie: 230 calories (there's also a different version with only 150 calories and 25g of protein):