The SWIPES Email

Friday, August 23rd, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

What's your take on this car as an advertisement? It certainly got my ATTENTION but it's a little funny looking:

It's a BMW station wagon with two iMac computer "ears" to promote a computer repair shop 😂

I personally wouldn't have realized this place was here unless it were for this car....although I wish they'd give it a wash!

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Wisdom:

​I chatted with the Director of Engineer at X (formerly Twitter) Daniel O'Shea about:
- How Elon Musk reach out and bought his company.
- How smack-talking on Twitter got the attention of Elon Musk.
- All the AI side-projects he's building to learn about AI.
- How they are building a 'super-app' that can do everything, not just a social network:

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​See the video and my full notes on the interview here →​

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Interesting:

I love this email from PostHog lowering their prices for all their customers, it's so funny and fun!!

I just overall LOVE the branding and voice they've made....plus I bet all customers were stoked to get this email!

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Picture:

Ok it's not a picture, but here's a quick video-tour of the home gym equipment I use the most and least:

Neville Medhora @nevmed Quick home gym equipment tour: 10:13 AM • Aug 22, 2024 1 Retweets 60 Likes Read 15 replies

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✔️ Mood lighting: I use it all the time and it makes gym more fun!
✔️ Adjustable bench: Use it all the time.
✔️ Pull-up Bar: I use everyday, even just for a second to hang from.
✔️ Bands: Very useful for a sparse gym like this with little equipment.
✔️ Vertical weight rack: Use 2-3 times a week.
✔️ TV/Speakers: Use all the time for music (or AirPods).
✔️ Sauna: Bought a few months ago and love having this so much.
​🆇 Peloton: Doesn't get used much anymore (great product though).

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Essay:

I'm making a presentation titled "Top of Search -vs- Top of Mind"....

....it's about the transition from trying to be first when people search for something, to trying to be first on a social media feed.

Here's how that looks in decade increments:

Search optimization through the years:
​• 1980: Put “AA” in your name to show up in the phone book first.
• 1990: Get on prime TV ads and radio.
• 2000: Stuff webpages with keywords.
• 2010: Add the right tags and keywords Google says.
• 2020: Be at the top of their social newsfeed.

I used to only rely on search engine traffic for any company I've run, but now social media is becoming increasingly more important and effective.

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Splurge:

Just curious, which of these describes you the best? Just click which one:

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Have a great Friday!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

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