Mailbrew Marketing Weekly - Marketing Weekly #196

How I Scaled My Blog’s Organic Growth by 125% With Useful Content in 4 Months • Why People Buy: 4 Hidden Cravings You’re Not Tapping Into (Yet) • How I Nail Search Intent Every Time with These 3 Questions • 6 Hacks I Use for Writing Consistently High-Quality Articles for Brands • The Ultimate Guide to PPC Audiences, When & Where To Use Them • How To Get Clients As a Freelancer: 5 Simple Steps • SXO Explained: How to Adapt to the New Era of Search • How Paid Media Buyers Can Get an Edge in 2024 • 5 Content Leaders Share 7 AI Insights for Your Team • AI Copywriting: Top 4 Tools and Best Ways to Use Them
8
Sunday September, 2024

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Here's your weekly marketing brew. ☕️

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Blogs

How To Get Clients As a Freelancer: 5 Simple Steps
Megan MahoneySep 6

These approaches to getting clients as a freelancer have a low success rate: While you might get the occasional job...

The post How To Get Clients As a Freelancer: 5 Simple Steps appeared first on Copyblogger.

SXO Explained: How to Adapt to the New Era of Search
Despina GavoyannisSep 5
As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO). It focuses on making a brand discoverable along all touchpoints in
Read more ›
How Paid Media Buyers Can Get an Edge in 2024
Rand FishkinSep 4
(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his blog. He’s kindly given us permission to reprint it here. Once you start reading, you’ll see why I believe everyone who subscribes to SparkToro should check …
5 Content Leaders Share 7 AI Insights for Your Team
Ajdin PercoSep 5

Generative AI has shaken up the world of content marketing. Teams are rewriting their playbooks and questioning long-held assumptions about what content is and how to produce it. Some are integrating AI into their tech stack as fast as they can, while others are cautious and move slower. But almost …

AI Copywriting: Top 4 Tools and Best Ways to Use Them
Kate StarrSep 6

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. …

How Long Does It Take to Rank on Google? Data from 40+ Clients & Strategies
Devesh KhanalSep 2
This post is a comprehensive, data driven analysis answering how long it takes for content marketing to work using real results from a variety of clients.

Newsletters

Our Roman Empire
Shannon SankeySep 6

(It's marketing.)

The post Our Roman Empire appeared first on Carney.


Podcasts

The 7 Ways You Might Be Doing Email Wrong
ducttapemarketing.comJohn JantschSep 5
In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach. He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines. Jay Schwedelson also founded GURU Media …
026: The Role of Design & Branding for Creators (with Charli Prangley)
podcasters.spotify.comHeyCreatorSep 3

Sign up for our free 7 day "Creator Blueprint" email course!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) catches up with old teammate Charli Prangley (@charliprangley) to discuss the role of design and branding for creators, along with the process of rebranding ConvertKit …

RAG, Politics, Dual GPS, and Road Trips!
John Wall and Christopher PennSep 6

In this Marketing Over Coffee: Now with less gall bladder and more random… Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Firsthand account of using AI in healthcare Using RAG lock for post surgical recovery Mixing business with politics and surviving 9:58 – 10:40 …


Marketing professionals... what advanced your career the most?

Is there something you actively did that catapulted your career? E.g. resulted in promotions, salary boosts, and job offers? (Other than 'experience', as this is out of our control).

This question is to help marketers in mid-level positions who are trying to get to that next level (in a highly …

Companies don't want Marketing Managers, they want Digital Marketing Managers

Whenever I see a job posting for a Marketing Manager role, I get excited until I read that most of the job is digital marketing duties or content marketing. When I envision a marketing manager job, I'm thinking of duties such as market research, competitive analysis, sales enablement etc.

How do you learn when you're the only digital marketer at your company?

I am the only person in my company and on my team who runs all of our digital marketing channels - search, social, and programmatic.

I am 27, with 3 years of experience in digital marketing and I am worried I am not learning as much as I could if …



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