Why do most people's products fail on Amazon?

Why do most people fail when they launch a product on Amazon?

After nearly 10 years of running EcomCrew, I’ve found that sellers typically fail for one of three reasons:

1. Launching in an overly competitive category: Many sellers jump into categories that are saturated, resulting in a race to the bottom. I can’t tell you how many people have come to us after launching a weighted blanket, mason jar, or garden pot and failing to make a dime (while losing many dollars). They thought the issue was their imagery or PPC strategy, but in reality, they simply chose the wrong product.

2. Paying too much to get items into FBA: I've seen this countless times. A seller pays a bit too much in shipping costs, duties, or product sourcing, leaving them with no choice but to price their product too high or sell at a loss. This is a case of profit margin death by a thousand paper cuts.

3. Facing swarms of low-cost competition: This is arguably the worst. A seller identifies a decent product, does well for a few months, but then gets overwhelmed by low-cost competitors. This often happens when the product was easy to replicate, and the seller didn't take simple steps to protect it.

Have you made one of these mistakes before? Or have you yet to launch a product but want to avoid these pitfalls?

In our Find a Profitable Product to Sell on Amazon course, I’ll show you how to find profitable, non-competitive products to sell—repeatedly. You’ll learn how to build a catalog of 'singles and doubles'—low-risk products with a high probability of success.

Check out the course to start finding your profitable product.

Hope to see you in the course,

Mike Jackness