This week on the Inside Scoop, my colleague Curt tells us the scary tale of how we lost (and then – phew! – recovered) 41% of our targeted organic traffic… basically overnight. There's a big lesson in here for all of us: Technical SEO still matters, big-time. 

In today’s email: 

• The reason our traffic plummeted overnight, and how we fixed it
• Become a TikTok influencer
• How one small biz went viral by emailing college fraternity presidents

🕵️ INSIDE SCOOP 

Each week, our colleague Curt del Principe gets the inside scoop on real tactics that HubSpotters use to drive real growth.

When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. 

And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. 

It’s the scary story of how we lost, and then recovered, 41% of targeted organic traffic and conversions. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag. (The Cask of the Canonical? I’ll find the joke eventually.)

📚 WHAT WE’RE READING 

• 💰 Brand has never been more important when it comes to B2B buying decisions [New Research]
• 📹  The types of vids people are craving most in 2024
• 🤳  How to grow your 'Tok following (even if you're not a Gen Zer)
• 🤖 YouTube launched two new products to help creators protect themselves against deepfakes
• 🚀 HubSpot's Head of Aud Dev gives tips on breaking the marketing mold

✨ THIS WEEK'S MUST-READ 

How My Brand Went Viral: 16 Small Brands That Made It Big (And What You Can Learn)

Learn how small brands went viral for partnering with Olympic medalists, asking Gen Z interns to edit their vids, and emailing college fraternity presidents. Best of all? None of these required massive budgets or massively-staffed agencies — so you can go viral using these tips, too.

This week's email was brought to you by Caroline Forsey.

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