The SaaS Club Newsletter

Hey Reader

Here's a quick round up of what's been going on at SaaS Club:

 In this week's newsletter:

• 🎧 Bootstrapping secrets from a 3x founder
  

• 📈 Turn website traffic into sales leads
  

• 🚀 Accelerate your path to $10K MRR
  

• 🤔 5 proven strategies for hitting $1M ARR
  

• 📗 Must-read book for building authority

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🎧 Podcast

Lessons on Bootstrapping 3 SaaS Startups to $1M+ ARR

Adam Robinson is the co-founder and CEO of Retention.com, a platform that helps e-commerce brands identify and engage with website visitors, and RB2B, a tool that matches anonymous website visitors to LinkedIn profiles for SaaS businesses.

In 2014, Adam and his co-founders started their first SaaS company, Robly, an email marketing platform.

They bootstrapped the company to $1M ARR in 17 months by using a call center to target a list of Constant Contact customers.

But the success didn't last long. The product wasn't competitive outside their niche target list, and growth stalled around $3 million ARR.

In 2019, Adam co-founded Get Emails (later renamed Retention.com).

This time, they reached $1M ARR in just 27 weeks using bold Facebook ads and cold email outreach. But rapid growth brought new challenges.

High churn rates and market saturation meant the team had to constantly find new ways to keep the business growing.

As cold email became less effective, Adam turned to building his personal brand on LinkedIn in 2022.

After some initial struggles, he found his voice by sharing vulnerable, authentic content about his business experiences.

He grew from zero to over 92,000 followers in less than two years.

In 2023, Adam's LinkedIn presence became the launchpad for his latest venture, RB2B. The product hit $1M ARR in just 16 weeks.

Today, Retention.com generates over $21M in ARR, while RB2B recently crossed the $2M ARR mark.

In this episode, you'll learn:

• How Adam bootstrapped three SaaS companies to $1 million ARR, doing it faster each time, and the key strategies he used.

• Why building a personal brand on LinkedIn became Adam’s top customer channel—and how you can replicate his success.
  

• How Adam pivoted their growth strategies when traditional methods like cold email stopped working effectively.

• Why Adam believes in the "edutainment" approach to B2B marketing and how it's transforming their customer acquisition efforts.

• How Adam's experience across multiple SaaS ventures has shaped his approach to product-market fit and customer acquisition.

I hope you enjoy it!

Check out the full episode on:

Apple Podcasts | Spotify | YouTube | Web

📈 Leadfeeder: Turn Pageviews Into Sales

Leadfeeder helps you turn anonymous website visitors into actionable leads. See which companies are browsing your site, track their behavior, and sync with your CRM.

Get a free demo and enjoy an extended premium trial today

🚀 Fast Track Your SaaS to $10K MRR

SaaS Club Launch is a 12-week program designed to help early-stage founders reach $10K MRR faster by avoiding common mistakes and implementing proven strategies for growth.

Get personalized coaching, join a community of like-minded founders, and start scaling your SaaS business with confidence.

Apply now and take the next step to $10K MRR

🤔 SaaS Insights

5 SaaS Secrets to $1M ARR

1. Laser focus on your perfect SaaS customer 

Clarity beats broad appeal every time.

Pipedrive struggled until they narrowed their focus to small B2B sales teams. This laser-focus led to 4X faster growth and $100M+ ARR.

Who's your IDEAL customer?
 
2. Cure the disease, not the symptoms

Look beyond surface-level complaints.

Slack users grumbled about notifications, but the real issue was information overload. By introducing channels and threading, Slack revolutionized communication.

What's the REAL problem you're solving?
 
3. Build your customer acquisition machine

Master one channel before diversifying.

DropBox was stuck at 100K users until they discovered referrals as their magic channel. Within 15 months, they exploded to 4M users.

What's your winning acquisition strategy?

 
4. Your SaaS shouldn't be a Swiss army knife

Feature bloat kills great products.

While competitors added complexity, Basecamp stayed lean and simple. This focus on core functionality drove them to $100M+ annual revenue.

What can you simplify today?
 
5. Turn feedback into rocket fuel

Never stop talking to your users.

Superhuman's 1-on-1 onboarding for every user led to deeper insights and perfectly tailored features. Result: $100M+ valuation and fanatic users.

When's your next customer conversation?

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Scale Your SaaS Company to $1 Million ARR Faster 

If your startup is currently doing over $100K ARR and you want to fast track your growth to seven figures, apply for SaaS Club Mastermind.

 📗 Book of the Week

This week's book recommendation is from Adam:

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson

A guide to turning your expertise into a scalable business by building a loyal following and creating compelling offers, making it a must-read for early-stage SaaS founders looking to build authority and drive growth through storytelling and marketing strategies.

🌟 Help Spread the Word

Enjoyed this week's newsletter? Please do me a favor and forward this email to someone who would benefit from it as much as you did. 

Sharing is caring, and it helps us grow! ❤️

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast or this newsletter?

P.S. Whenever you're ready, here are 3 ways I can help you:

1. Join SaaS Club Plus: Get early access to our new community for early-stage SaaS founders. Join the waitlist now!

2. Apply for SaaS Club Launch: Designed to accelerate your journey to $10K MRR for new and early-stage founders.

3. Apply for SaaS Club Mastermind: Scale from six to seven figures with our focused mastermind group.