The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

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12 September, 2024

Litmoose, a smiling moose with a red turtleneck and blue pants, and the instructor for the latest email personalization course, Level Up: Personalization

Email Course

Level Up: Personalization

You’ve heard it time and again: personalizing emails with dynamic content is crucial. But reading about it or just looking at examples won’t get you far. True learning happens through doing.

That’s where Level Up: Personalization comes in! This email course lets you experience, learn, and interact with dynamic, real-time personalization elements firsthand. Proven tactics only. (And not a single "Hello, %%first_name%%" in sight.)

After all, what better way to learn about email than through the medium itself?

True or false:
Litmus Live will return this year.

True
False

Scroll to the bottom for the answer.

78 days until Black Friday. Keep this on your radar while you craft a holiday email marketing strategy that shines this year.
46% of email marketers have up to 5 emails in production at any given time! What tools are they spending the most time with?
Make your email CTAs the star of the show with conversion-centered design (CCD) techniques.
Sending promotional emails? Befriend Gmail’s Promotion tab and land where consumers expect you to.

The Litmus Reading Corner

Make a strong first impression with your verification emails. Bookmark this guide filled with design ideas and examples.
2 million subscribers. 8 newsletters. Here’s how The News launched a Brazilian newsletter empire.
What strategies do online merchants plan to lean on to boost sales for Black Friday/Cyber Monday this year? (Spoiler: they’re planning ahead.)
AI-generated email summaries and tabbed inboxes are coming to iOS 18. Here’s the TLDR from Apple’s keynote. (Watch this space for more on this!)

Tech stacks, proven personalization tactics (+ free course), and more

Level Up: Personalization

The Litmus Reading Corner

Leave a legacy

Older messages

Learn how to add video to email, get ahead with Black Friday subject line inspiration, and more

Overcoming email personalization hurdles, holiday marketing tactics for a successful Q4, and more

Why email ROI is misunderstood, discover July’s most popular email client, and more

The Olympic champ of click-boosting tactics, rethinking personalization, and more

Why you should embrace the Promotions tab, tame the beast that is email ROI, and more

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