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This is your reminder that autumn starts on September 22 this year, Reader... Get those sweaters and mugs ready!

In today’s edition:

• ✅ Today's Tip of the Day is for AI

• 🤩 Making videos that connect with your audience the first time

• An update for LinkedIn newsletter and article users

• 🗞️ Additional industry news from YouTube

Want to spend less time refining the copy and images AI gives you?

Use the MASTER Prompting Technique

Markdown: Using markdown for structure helps organize your prompts and makes them easier for AI to process. For example:

• # Main Prompt Title 

• ## Subsection 1: Overview 

• ### Subsection 1.1: Specific Details

Act: Tell your AI to assume a specific role or perspective. For example, "Act as an expert marketer" or "Act as a busy mom reviewing this ad copy."

Specificity: Give your AI guidance by clearly defining your expectations and criteria for success.

Thread: Consider what's in the conversation thread and be aware of the context the AI can access in your current interaction. These elements will affect your output.

Examples: Share examples of what you're looking for to guide the AI's output.

Regenerate: If the first result isn't satisfactory, don't hesitate to ask the AI to try again. 

Today's tip is inspired by Rachel Woods, a featured guest on the AI Explored podcast.

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Creating Brand Video That Connect with Your Audience

Are you looking to strengthen your connection with your audience? A brand video might be the answer.

A brand video is a short, 2–4-minute video that tells the story of who you are and what you stand for. It's designed to create an emotional connection with your audience and help them see you as their trusted expert. Unlike other marketing videos, a brand video focuses on your values, personality, and mission rather than specific products or services.

Plus, brand videos offer these additional benefits:

• They help you build trust faster with potential customers.

• They speed up the time it takes for someone to decide to work with you.

• They provide content you can use for years, saving you time creating new content daily.

Here's a simple process for creating brand videos that deliver results:

Understand Yourself and Your Audience

First, you have to understand your target audience deeply. Know their needs, challenges, and the words they use to describe their situation. This knowledge will help you craft a story that resonates with them.

Next, identify what makes you unique and why people trust you. Don't look to family and friends for this insight because you may get biased responses. Instead, ask your best clients what they love about working with you and look for patterns in their feedback to understand your strengths.

Finally, look for where your story intersects with what your audience needs to feel. This will help you choose stories that create an emotional connection and show how you understand and care about your audience's challenges.

Craft Your Story

When creating your brand video, you'll need to choose between two types of stories:

Overcome Story: This is when you've faced and overcome a challenge similar to what your audience is experiencing.

For an overcome story, focus on one main storyline and follow this simple framework:

• Old normal: Describe your life before the challenge

• Something happens: Explain the turning point

• New normal: Show how you overcame the challenge

• Mission: Pivot to how you now help others overcome similar challenges

Passion Story: This type is for when your background doesn't directly mirror your audience's experiences, but you're passionate about helping them.

For a passion story, you might include up to three shorter stories that illustrate your values and mission. For example:

• A childhood anecdote about creating a mini-school and charging 25 cents to teach younger kids

• Your experience in the corporate world and feeling drawn to entrepreneurship

• How you realized you could help entrepreneurs build emotional connections through brand videos

When crafting your story, focus on details that will resonate with your audience, remembering your brand video isn't about telling your favorite stories about yourself. It's about sharing stories that will create an emotional connection with your audience. Ask yourself, "Will this story make my audience feel like I truly understand and care about them?"

Tips to Amplify Your Brand Video

Once you've created your brand video, use it in various places to maximize its impact:

• Pin it to the top of your social media profiles.

• Include it in your email signature.

• Feature it on your website's homepage and "About Me" page.

• Add it to your email welcome sequence for new subscribers.

• Use it in direct message automations when someone follows you on social media.

• Place it on your sales pages, especially in the "About the Instructor" section.

Remember, the goal is for people to see your brand video as soon as they connect with you or your business. This early connection will make all your other marketing efforts more powerful.

Today's tip is inspired by Mariana Henninger, a featured guest on the Social Media Marketing Podcast.

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LinkedIn Quotes: LinkedIn has introduced a 'Share Quote' feature for its Newsletters and Articles. Source: Lindsey Gamble via Threads

YouTube CTV Ads: YouTube is testing a new advertising feature on its smart TV app. When users pause a video, an advertisement appears on the screen next to the paused content. The ads offer viewers the option to dismiss them or learn more about the advertised product or service. Source: Android Police

YouTube Add Yours: The sticker is now available to all YouTube users. Source: YouTube

Did You Know?

Scooby-Doo Day first aired on this day in 1968. And Supernatural first aired on this day in 2005.