GrowthHackingIdea - A softer switch from trial to paid
The requirement to pay after trial expires is a hard stop to the user’s experience. Try to do it softer. Give them an option after their trial period has expired:
1. Select your plan
OR
2. Request a 5 day extension (they will be asked for their credit card information, but won’t be charged yet)
Trial extensions converted to paid customers at a rate of 66%.
Source: appcues.com
Cheers,
Charlie Patel ;)
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