GrowthHackingIdea - A softer switch from trial to paid

The requirement to pay after trial expires is a hard stop to the user’s experience. Try to do it softer. Give them an option after their trial period has expired:

1. Select your plan
OR
2. Request a 5 day extension (they will be asked for their credit card information, but won’t be charged yet)

Trial extensions converted to paid customers at a rate of 66%.

Source: appcues.com


Cheers,
Charlie Patel ;)



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