GrowthHackingIdea - +349% Increase in lead inquiry rate
Which email tone will result in a higher rate of lead inquiries?
#1. "Selling tone". You are one step away from getting free access to ..., our award winning [product] quickly made ..., try ...
#2. "Helping tone". We`re just here to provide you with whatever assistance you need in [reaching customer`s goal] ...
Result?
#2 saw a 349% increase in total lead inquiries.
Source: www.marketingexperiments.com
Cheers,Charlie Patel ;)
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