GrowthHackingIdea - Case study. Hack word of mouth.
The founders of the candle company Diamond Candles discovered that 98% of their customers are women. They decided to try to get women to talk about the product. The idea was to include something in the product that was already naturally discussed by women (jewelry).
In every Diamond Candle a ring was included. The founders made sure that these rings weren’t cheesy and that once in a while a real diamond ring (worth up to $5,000) was included in a candle!
Results?
$1 million in revenue in 12 months.
Source: www.helpscout.net
Cheers,Charlie Patel ;)
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