Optmyzr analyzed over 1 million ads to illuminate what actually works when it comes to Google Ads copy.

Here are the key findings:

1. There was no strong correlation between Google’s Ad Strength metric and key performance indicators like CPA, conversion rates, or ROAS. Surprisingly, ads with “average” Ad Strength performed better in these areas than those labeled as “excellent.”
2. Ads with “some pinning” performed well in cost-based metrics like CPA and ROAS. Fully pinned ads showed slightly higher CTRs, but the difference was minimal.
3. Ads using sentence case outperformed those using title case. Sentence case ads had better ROAS and lower CPA, especially for RSAs and Demand Generation ads.
4. Shorter headlines consistently outperform longer ones. Although longer descriptions had a slight advantage, clear and compelling messaging proved more effective than focusing on character count.

Check out the full report for more.

Gain a competitive edge with AI this October in San Francisco.

AI for Marketers Summit hits San Francisco on October 24. Don’t miss the chance to get in a room with early AI adopters and marketing experts.

Explore AI solutions designed to enhance marketing strategies and drive revenue growth that you can take away and use the very next day.

Leaders from U-Haul, Headspace, Cisco, Adobe and many more will help you:

• Uncover the latest AI trends and techniques.
• Network with industry titans.
• Discover how AI can drive sustainable growth.

Want to know more? Grab your free brochure.

Save 15% on your ticket today using the code ‘CARNEY15’ at checkout.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

The last Blockbuster store—located in Bend, Oregon—is back with another campaign by Atlantic New York.

The new spot features the iconic ticket-stub Blockbuster sign that apparently remains on commercial property all over the country, now bearing the name of other stores, but still recognizable by shape.

:’)