When do your visitors turn into leads? (AI and GA4 combo trick)

 
 
Try to answer these simple questions:

  • What day of week does your website generate leads?
  • Are weekends good for email signups?
  • What time of day do your visitors watch videos?
  • How many days does it take your visitors to convert after their first visit?

Lots of marketers know how many times things happen, but they don’t really know when things happen.

That’s because timing analysis is difficult and uncommon.

The data is in your GA4 account, but it’s impossible to analyze. Date is recorded as a string of numbers. Google Analytics has no reports for easy analysis.

But AI makes this kind of analysis simple. It also makes it visual. Here’s a chart you can generate in minutes using your own data:

This one works even if GA4 isn’t set up to track conversions. As long as you have a thank you page, you can do this analysis in just a few minutes.

So… this is an article and video that shows you how to combine GA4 and AI to do conversion timing analysis.

Yes, please! Show me how to make charts that show when things happen →


 
 
What is the state of content marketing?

Join Joe Pulizzi, Casie Gillette and Andy Crestodina for a live discussion on current challenges and strategies for 2025.

Date: September 24th
Time: 1pm CT

 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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What’s the average lifespan of a website? (New research)

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This was a simple but tedious process 👇 Step 1: Find a list of top marketing brands. Start at the top… Step 2: Look at the live website, then look at earlier versions in the Wayback Machine… Step 3:

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Thursday, August 29, 2024

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Don't just use AI to make things. You already have a lot of stuff. Use AI to make things better. Rather than sharing another prompt, this time we're sharing a framework for writing effective

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This math pattern explains your marketing performance

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Look at a million marketing charts, and you'll see a pattern. There's always a curve where the top performers are big winners, followed by a big drop and long tail. Often, these curves follow

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