Tips to help make consistent content creation a habit

Hey there 👋🏾

I’ve been working on an exciting project and wanted to give you a sneak peek before the official announcement on Monday.

We care deeply about helping you improve in every aspect of social media growth — especially creative consistency.

So, from October 1st, Creator Camp is back!

For the uninitiated, Creator Camp is a 30-day challenge to build your creative muscle by posting daily.

You can expect daily and weekly prompts, content creation sessions, live discussions with top creators, and accountability from our lovely community.

Will you be joining us?

Have a ponder over the weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. 🎉 You can now schedule notification-based posts for YouTube and TikTok with our new "Notify Me" publishing option. Get all the details here →

👇 The latest from the blog

• Dig into our elevated best time to post data for:
  • Instagram
  • TikTok
  • LinkedIn
  • and Facebook.
• I experimented with posting consistently to Threads for 30 days — here’s what I learned.

🖊️ Deep dive: 7 Simple Habits to Get Better at Consistent Content Creation

You can do a lot to increase your chances of success on social media. But, from our research and experience, only one thing comes close: showing up consistently.

Kirsti shared seven habits to help you stay on track with your content creation and grow your social media presence.

1. Capture ideas as they spark: Inspiration can strike at any time. By saving these ideas immediately, either in a notes app or a dedicated content creation tool, you won’t have to worry about drawing a blank when creating. Yes, this is your sign to start saving your ideas to your Create space in Buffer.
2. Block out time on your calendar: If content creation is important to you, schedule time to do it. Think of it as a meeting with your head of social media (i.e., you). Whether 30 minutes a day or a couple of hours each week, having a consistent routine ensures that content creation becomes a priority rather than an afterthought.
3. Create a content ‘bank’: You’re always creating content — whether you’re doing it for social media or not. Save everything from the advice you give friends and family to comments on your posts for inspiration to one central space you can revisit when it’s time to create.
4. Film stock footage: One of Kirsti’s favorite habits (and something I’ve picked up as well) that makes social media content creation miles easier is recording stock footage. Add it to your videos as a b-roll or upload it with some text on the screen for a simple but effective piece of content.
5. Batch your content creation: By creating multiple pieces of content in one sitting, you can save yourself (and future you) a lot of time. Play around with workflows — maybe you assign different days to scripting multiple videos, then filming them all, then editing.
6. Recycle evergreen content: You don’t always need to reinvent the wheel. Much of your content can be repurposed and reposted in new ways. Take older posts, carousels, or videos, and give them new life by updating the visuals, changing the format, or sharing them with a fresh angle.
7. Set up automations: Automations can be your best friend when it comes to staying consistent on social media. Many of the tasks above can be accomplished with automations. With platforms like Buffer and Zapier, you can set up systems that effectively remove you from simple admin tasks.

⌛ "We grew a client's accounts by 400 percent"

We pride ourselves on being an excellent tool for creators and business owners to grow on social media — and our users are more than happy to back us up. 

Jayak at redpigeonmedia says: “Over the past 3 months we've managed to grow one of our client's social media accounts by 400% from 6k to over 23k followers!”

Want to skyrocket your growth? Get started with Buffer today!

📱Content tip of the week

Are you an Apple device user? Have you upgraded to iOS/iPadOS 18?

Well, continuing our thread of helping you build consistency, you can now add Buffer buttons to Control Center or even on your lock screen, allowing you to quickly add ideas or create new posts.

Watch this tutorial to set it up and comment to let us know how it goes.

🤳 What's happening in social?

• Threads users can now add up to 20 photos or videos to a post

   

• YouTube’s new Hype feature is a way to promote and discover smaller creators — plus unveils several other new features

   

• Bluesky now has 10M+ users — and I’m user no. 526 🤭

   

• TikTok adds ‘delete and re-edit’ option for uploaded clips

Thanks for reading! 💟

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