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It’s National Checkers Day, Reader... King me!

In today’s edition:

• 🏷️ Today's Tip of the Day is for Instagram

• 🖌️ A Midjourney quick-start guide

• Reddit ads tools

• 🗞️ Additional industry news from Amazon and YouTube

Do your customers use Instagram DMs to contact you? Looking for a way to track the customer journey in your DMs? If you have a business account, this new feature may be just what you need.

Instagram Chat Labels

Instagram now lets you add labels to your Instagram chats, so you can filter customer conversations and quickly respond to important messages.

Five default labels exist:

• Lead

• Booked

• Ordered

• Paid

• Shipped

As your customer progresses through the conversion journey, you can apply new labels to reflect the stage of the sales process they're in.

To apply a label, open your chat list, tap the menu icon, then tap the label icon. From here, simply choose a label and tap Save!

Today's advice is provided with insights from Social Media Examiner’s Editorial team.

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How to Get Started With Midjourney

Are you interested in giving Midjourney a try? Is getting setup in Discord holding you back? These step-by-step instructions will have you up and running with the web version of Discord in no time.

Create a Discord Account

Note: If you already have a Discord account, skip this step.

First, go to Discord's website and click on "Login." 

Next, click on the Register link; the link can be found under the "Log in" button at the bottom of the popup.

Here, you enter your account details:

• Your email address

• Your chosen display name; this is how others will see you listed on Discord

• Your chosen username

• A password

• Your date of birth

When your details are complete, click " Continue," then follow the prompts to verify that you're human.

Discord will send you a verification email; open it and click on the link to confirm your account. Then click on the Continue to Discord button, and you'll see a popup titled "Create Your First Discord Server."

Leave this as is and open a new tab to get setup with Midjourney.

Pro Tip: If you're comfortable with Discord, you can download the desktop version instead of using the web app.

Join the MidJourney Bot Discord Server

In your new tab, visit the MidJourney website.

Click on "Sign Up," then Continue with Discord and follow the prompts to verify your humanity again.

In the popup that appears, click "Accept Invite" to join the MidJourney Bot Discord server.

Now, the bot will lead you through setup. The first thing you'll do is read the Terms of Service and click on the "Accept TOS" button.

Ready for a quick and easy-to-follow tutorial? Click on the Start Tutorial button.

After the tutorial, you'll be asked to subscribe to a new plan or connect to your existing Midjourney account.

After subscribing, you can begin creating images.

Start Using MidJourney in Discord

First, click on the Midjourney icon (the boat sail) to open the server. Next, navigate to one of the Newcomer Rooms #newbies channels in the MidJourney Discord server.

Type "/imagine" in the chat, followed by a description of what you want to create.

/imagine a serene sunset over the mountains

MidJourney will process your request and generate images within a minute. You can then click on the generated images to upscale them, make variations, or save them to your device.

You're all set to begin using MidJourney on Discord!

Today's advice is provided with insights from Social Media Examiner’s Editorial team.

Amazon Generative AI Tools: Amazon has announced new generative AI tools designed to help sellers grow their businesses and enhance the customer shopping experience. Project Amelia is a beta AI assistant that provides personalized recommendations, insights, and information to help sellers optimize their businesses. It can answer questions about business performance, compare trends, and offer guidance. A new AI-powered video generator allows sellers to create engaging video advertisements quickly and at no additional cost. The tool generates custom videos from a single product image to showcase product features, leveraging Amazon's retail insights to create relevant content for customers. A+ Content AI generation helps brands create custom content for their product pages, including rich image carousels and comparison charts. By inputting descriptive terms and product images, sellers can generate narrative content and lifestyle imagery highlighting their products and brand identity. In addition, Amazon will soon allow sellers to create multiple listings simultaneously by uploading a spreadsheet with basic details. The AI will then simultaneously generate rich titles, bullet points, and descriptions for multiple products. Source: Amazon

Reddit Ads Inspiration Library: This newly launched Ads Manager tool helps advertisers, particularly small businesses, create more effective ads on the platform. The inspiration library offers a collection of top-performing Reddit ad creatives that resonate well with the platform's communities. An AI model analyzes each ad to identify and highlight the creative best practices. This feature allows advertisers to get inspired by high-performing Reddit ads, sorted by net upvotes and click-through rate (CTR); Find relevant ads by filtering based on campaign budget, placement, format, industry, or objective; Learn from the top 3 creative best practices identified for each ad. Other recent additions to the Reddit Ads Manager include an AI copywriter in beta, which generates Reddit-specific ad copy based on best practices and user inputs, and an image auto-cropper that adjusts imported campaign images to Reddit's recommended display ratios. Source: Reddit

YouTube Seasons: A new feature allows creators to organize their videos into seasons and episodes, making it easier for viewers to navigate and binge-watch content on TV platforms. The new format will resemble the layout of popular streaming services like Netflix, featuring full-screen episode descriptions and a hierarchical structure of seasons and episodes. While YouTube has not specified how this new formatting will appear on desktop and mobile interfaces, it is expected to be implemented across all platforms. Source: The Verge

Did You Know?

The silkworm, the larva of the Bombyx mori, is the primary producer of silk used for silk production.