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In today’s edition:

• ⚙️ Today's Tip of the Day is for AI automation

• 🎓 Linkedin features to use today

• LinkedIn Ads updates

• 🗞️ Additional industry news from Threads and YouTube

Editor's Note: Saturday is the LAST day to get our FREE AI Training

Whether you’re using AI to create written content or images, one thing to remember is that it all needs a human review. That’s simple when you’re generating things manually, one at a time. But if you’re automating your AI processes, how do you make it happen?

Implement Automated Approval

To ensure that every piece of content goes out after a human review, it’s a good idea to set up approval checkpoints in your process where you can review and approve content before it's published. 

This process can be achieved using a database like Airtable and an automation tool like Make.

First, create a Status column in your database with options like "Pending," "Approved," and "Rejected."

In your Make scenario, add a step that checks this status, and use conditional logic to proceed only if the status is "Approved." You can also set up notifications to alert you when there's content to review.

Easy-peasy!

Today's tip was inspired by Rick Mulready, a featured guest on the AI Explored podcast.

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New LinkedIn Company Page Features

LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand presence and engage with their audience. 

Keep reading to learn how to make the most of past and present LinkedIn features in the coming year.

New Layout and Admin Features

LinkedIn has completely revamped the company page layout, making it more user-friendly for admins and visitors. This redesign addresses previous issues where settings and features were difficult to locate, often buried in multiple menus.

The new admin view includes four enhancements:

• A left-hand menu for easy access to settings, events, newsletters, and page updates

• A "Today's Actions" section highlighting tasks like responding to comments and engaging with pages your page follows

• Quick access to analytics and performance tracking

• A dedicated feed showing posts from pages you follow as a company

Enhanced Engagement Capabilities

One of the most significant changes is the ability for company pages to comment on other users' posts.

LinkedIn has also introduced an "identity switcher" feature, allowing page admins to quickly switch between their personal profile and company page when commenting on posts in their home feed. This makes it easier for brands to engage in conversations and maintain a presence across the platform.

When commenting as a brand, personalize responses by adding your name (e.g., "—Mike") to maintain a human touch. 

Pro Tip: Don’t overuse this feature. Be mindful of adding value to conversations and avoiding spam-like behavior, especially on competitors' posts.

RSS Feed Integration

LinkedIn now allows company pages to connect RSS feeds from blogs, podcasts, and YouTube channels. This integration automatically creates draft posts when new content is published, simplifying content sharing and cross-promotion.

Key benefits of this feature include:

• Automated reminders to share new content across platforms

• Simplified process for cross-promoting content from various channels

• Timesaving for page admins by reducing manual post creation

LinkedIn Newsletters

Perhaps the most exciting development is the introduction of LinkedIn newsletters for company pages.

This tool has the potential for rapid audience growth and offers numerous benefits for B2B marketers:

• The ability to build a subscriber base directly on LinkedIn

• Notifications are sent to subscribers for each new issue (either through the LinkedIn notification system or email, depending on user settings)

• Potential for significant initial reach, as your first newsletter is sent to all page followers

• Opportunity for in-depth thought leadership content

• Integration of various media types (images, podcasts, videos)

• Indexing by Google, increasing off-platform discoverability

While newsletters can be sent as frequently as desired, it’s wise to pay attention to audience engagement and unsubscribe rates to determine your optimal frequency.

Today's advice is provided with insights from Michelle J. Raymond, a featured guest on the Social Media Marketing Podcast.

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LinkedIn AI Training: Members can now opt out of having their data and content used to train the platform's generative AI model. Source: LinkedIn

LinkedIn Ads Updates: The platform announced enhancements to its advertising features. First, brands can use Thought Leader ads to sponsor a member-authored newsletter. Next, advertisers can optimize lead generation campaigns to target leads who meet specific criteria pulled directly from their CRM data. Finally, an enhanced self-serve invoicing system allows businesses to apply for monthly invoicing once and link multiple ad accounts to a single payment method. The new system also enables users to directly edit invoice settings like PO numbers and recipients without filing support tickets, streamlining the entire billing process for LinkedIn advertising. Source: LinkedIn

New LinkedIn Ads Metric: Campaign Manager now reports on Audience Penetration to show "the percentage of your target audience that your ads have successfully reached." Source: LinkedIn

Threads' Carousels: "You can now post up to 20 photos or videos in a carousel on Threads." Source: Threads via Threads

YouTube Features: The platform recently announced several updates. One is Hype, a feature that will let viewers boost videos less than a week old from creators with under 500,000 subscribers up to three times weekly. AI-powered dubbing will soon be available in French and Italian, and Communities–a dedicated space that lets creators maintain control over their content and brand while fostering meaningful community-led engagement is testing on a handful of channels. In addition, Shopping has expanded to Indonesia and will open up to Thailand and Vietnam soon. Source: YouTube

Did You Know?

The banjo was invented in the Caribbean, by West Africans in the 17th century.