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It’s National Indoor Plant Week, Reader! Do you have a leafy indoor buddy? No? This is your sign to get one! Yes? This is your sign to get another one!

In today’s edition:

• 📩 Today's Tip of the Day is for subscriber retention

• 🧐 How to get enhanced images from Midjourney

• Facebook rolls out ads features

• 🗞️ Additional industry news from Instagram and TikTok

Are people unsubscribing to your email list almost as soon as they opt-in? Are you wondering how to retain more subscribers?

If you're trying to optimize your onboarding sequence, you may be focused on the wrong thing.

Hold the Sales Messaging

When a subscriber joins your email list, your priority is to retain them. A well-crafted welcome series is crucial to building trust with them so you can sell to them in the future.

Delivering sales messaging during this time endangers that long-term relationship.

You want new subscribers focused on the relationship-building messages before they enter your regular email flow. This focused approach helps ensure they'll receive essential introductory information about your company and have the best chance of converting down the road.

If your welcome series delivers over seven days, consider starting your promotional messaging on day 10.

Today's advice is provided with insights from Tyler Cook, a featured guest on the Social Media Marketing Podcast.

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6 Advanced Prompting Techniques for Refining Images in Midjourney

Want to take your AI image creation to the next level? Wondering how to take your Midjourney images to the next level?

4W1H Prompt Framework

The "4W1H" format will help you develop effective prompting to create stunning images with AI. It comprises five elements in an easy-to-model prompt framework.  

• Who: Main subject

• What: Theme of the image

• Where: Scene or setting

• When: Time of day or lighting

• How: Style and rendering details

A comic book image in the style of Alex Ross of a bearded man sitting in a recliner smoking a corncob pipe in the 1940s. High contrast.

To improve your 4W1H prompt language even more, use natural language instead of keyword stuffing, and avoid terms like "4K" or "ultra-realistic" - they're not necessary with Midjourney. You can upscale your image to higher quality using the U1, U2, U3, and U4 buttons.

Act as a professional photography prompt generator that accepts visual descriptions and outputs a detailed paragraph that I can copy into my diffusion model. Include a variety of photography-related terminology, including the description of the exact Zeiss lens you use and, most importantly, a description of the volumetric lighting.

Pro Tip: You can also specify an artist’s style for unique looks (e.g., "in the style of Alex Ross").

Now that you know how to get your initial images--Midjourney will deliver four versions, you can enhance them. Midjourney offers a range of advanced techniques and features that allow you to refine and enhance your generated image. 

Advanced Image Generating Prompts

To begin with, after the initial generation, you can create variations of your chosen image using the V1, V2, V3, and V4 buttons. Then, you can apply any of the following edit features.

Aspect ratio control is another important feature. It allows users to specify custom dimensions using the "--ar" command followed by the desired ratio (e.g., "--ar 16:9" for a widescreen format).

One of Midjourney's most powerful features is its ability to zoom and pan within generated images. You can expand compositions with commands to zoom out or pan in different directions.

Character references are another valuable tool in Midjourney. Uploading reference images using the "C-ref" command allows you create consistent characters or adapt real people to different scenarios. This feature is handy for branding and marketing materials that require consistent character representation across multiple images.

In-painting is a feature that allows you to edit specific areas within an image selectively. For example, you can use it to fix poorly generated hands in an image.

The "--style raw" command removes Midjourney's automatic beautification, resulting in images that more closely resemble photographs. 

Midjourney also includes a useful "/describe" function. You can upload an existing image and use this command to get a detailed description, which can provide better prompts for future image generations. This feature can be particularly helpful if you want to recreate or iterate on existing images.

Today's advice provided with insights from Jeff Sieh, a featured guest on the AI Explored podcast.

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New Facebook Ads Features: Meta announced updates for the holiday season, including the ability to highlight promo codes directly within ads, making it easier for customers to apply discounts and potentially increasing purchase likelihood. The company is also testing personalized discounts and first-purchase offers, with plans to extend these features to Instagram Reels. In addition, Facebook has enhanced its reminder ad functionality. Advertisers can now use these ads to direct users to mobile apps for in-app purchases and send more frequent notifications about upcoming events, product launches, or sales. Finally, the platform has introduced site links, allowing businesses to incorporate multiple landing pages within a single image or video ad on Facebook Feed. Source: Facebook

Instagram "Add Yours" Stories: The platform added a dedicated tab for Add Yours stickers in the Stories templates section of the creation flow. Source: Lindsey Gamble via Threads

Threads Profile Codes: The platform has rolled out QR codes for profiles to enable easy sharing of your presence. View your profile, then tap the Share Profile tab to find yours. Source: Social Media Examiner Editorial

TikTok "Delete and Re-Edit": Some users editing in the app report that they see an option to undo all edits made to a newly uploaded video instead of having to delete the entire video and start over. Source: Owen Willis via LinkedIn

Did You Know?

The oldest major soft drink in America isn’t Coca-Cola. It’s Dr. Pepper, which is one year older!